Digital Conversion Rate Optimisation Specialist
6 days ago
We are seeking a highly skilled Digital Conversion Rate Optimisation Specialist to join our team at Halfords. As a key member of our eCommerce team, you will be responsible for defining and implementing the conversion rate optimisation strategy and vision for Halfords digital channels.
Key Responsibilities- Define and Implement Conversion Rate Optimisation Strategy
- Develop and execute a comprehensive conversion rate optimisation strategy to drive sales and revenue growth
- Identify and prioritise opportunities for improvement across the customer journey
- Analyse and Interpret Data
- Collect and analyse data from various sources, including Google Analytics, to inform optimisation decisions
- Develop and maintain reports to track key performance indicators (KPIs) and provide insights to stakeholders
- Collaborate with Cross-Functional Teams
- Work closely with the Digital & Customer, Analytics, Store Ops, Marketing, Trading, Autocentre & HME teams to ensure alignment and effective implementation of optimisation initiatives
- Communicate and present findings and recommendations to stakeholders, including senior management
- Stay Up-to-Date with Industry Trends
- Stay current with the latest tools, technologies, and best practices in conversion rate optimisation
- Apply knowledge and expertise to drive innovation and improvement in the field
- Strong Analytical Skills
- Ability to collect, analyse, and interpret complex data to inform optimisation decisions
- Experience with Google Analytics
- Proficiency in using Google Analytics to collect and analyse data
- Leadership and Communication Skills
- Ability to lead and collaborate with cross-functional teams to drive optimisation initiatives
- Effective communication and presentation skills to stakeholders, including senior management
- Business Acumen
- Understanding of business operations and ability to apply knowledge to drive revenue growth and improvement
As a Digital Conversion Rate Optimisation Specialist at Halfords, you will have the opportunity to work with a talented team of professionals, drive innovation and improvement in the field, and contribute to the success of our eCommerce business.
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Digital Conversion Strategist
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Digital Conversion Strategist
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