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Digital Marketing Executive

2 months ago

Worcester, Worcestershire, United Kingdom In Technology Group Full time £40,000
About the Role

We are seeking a highly skilled and experienced digital marketer to join our team at In Technology Group as a Digital Marketing Executive - Paid Social Media Specialist. This is an exciting opportunity to work on a variety of projects and campaigns, utilizing your expertise in paid digital advertising to drive business growth and success.

Key Responsibilities
  • Develop and execute paid advertising strategies across multiple platforms, including Google Ads, Meta, and TikTok.
  • Monitor, analyze, and optimize campaign performance to meet key performance indicators (KPIs) and maximize return on investment (ROI).
  • Collaborate with cross-functional teams to create engaging ad content and landing pages that drive conversions.
  • Drive creative concepts, content ideation, and implementation to maximize engagement and brand awareness.
Requirements
  • 3+ years of experience in paid digital advertising, with a strong track record of successful campaigns.
  • Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
  • Experience in digital marketing tools, including paid/organic social media, email marketing, and e-commerce.
  • Knowledge of SEO, SEM, and PPC best practices.
What We Offer
  • A dynamic and fast-paced work environment that fosters creativity and innovation.
  • Flexible working arrangements to support work-life balance.
  • Generous staff discount program.
  • Pension scheme.
  • Performance-based bonuses.