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Head of Customer Acquisition

2 months ago

London, Greater London, United Kingdom AJ Bell Management Limited Full time
About the Role

We are seeking a highly skilled and experienced professional to join our team as the Head of Customer Acquisition at AJ Bell Management Limited. This is a strategically senior role that requires a deep understanding of customer marketing and acquisition strategies in a digital environment.

Key Responsibilities
  • Develop and execute a comprehensive customer acquisition strategy, aligned with regulatory requirements and business objectives.
  • Lead the creation and deployment of customer acquisition budgets, ensuring effective allocation of resources.
  • Collaborate with the Brand team to maximize new funded customer conversions and drive business growth.
  • Manage and develop a high-performing customer marketing team, providing guidance and support to ensure successful execution of marketing initiatives.
  • Develop and maintain customer behavior models, providing actionable insights to inform business decisions.
  • Participate in senior management functions, contributing to the development of the D2C platform and driving business outcomes.
Requirements
  • Proven experience in customer marketing and acquisition, with a strong understanding of digital marketing strategies and tactics.
  • Excellent leadership skills, with the ability to drive results and manage high-performing teams.
  • Strong analytical skills, with the ability to interpret complex data and communicate insights effectively.
  • Ability to negotiate effectively with external parties and build strong relationships with internal stakeholders.
  • Strategic planning skills, with the ability to develop and execute comprehensive plans that drive business growth.
What We Offer
  • A competitive salary of £90,000 - £110,000 (DOE).
  • A generous holiday allowance, increasing up to 31 days with service, plus bank holidays.
  • A casual dress code and a dynamic work environment.
  • A discretionary bonus and contributory pension scheme.
  • A buy as you earn share scheme and free annual share scheme.
  • An enhanced maternity/paternity scheme from day one.
  • A bike loan and season ticket loan portal.
  • Discounted PMI and dental, free gym, and paid volunteering opportunities.