Brand Marketing Director

3 weeks ago


Watford, Hertfordshire, United Kingdom Proximity Recruitment Full time
Brand Marketing Manager

Proximity Recruitment is seeking a talented Brand Marketing Manager to join a dynamic global brand in Hertfordshire. This is an exciting opportunity to develop and implement marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Collaborate with the Head of Marketing to develop and execute marketing strategies that align with the company's overall goals and objectives.
  • Manage the PR programme through a reputable PR agency, ensuring effective communication and brand representation.
  • Oversee the national paid advertising programme, working closely with the media agency to optimize campaign performance.
  • Develop and implement metrics to measure the effectiveness of marketing activities, providing data-driven insights to inform future strategies.
  • Support local and regional teams with tactical marketing initiatives to attract, engage, and retain customers.
  • Build and maintain relationships with key suppliers, including creative agencies, print and stock management, PR, media, merchandise, graphic designers, and AV.
  • Identify opportunities to enhance the customer experience across the customer journey.
  • Create, develop, and manage marketing assets, including multi-channel campaigns and integrated marketing initiatives.
  • Manage the national media programme and organic social channels, ensuring consistent brand messaging and engagement.
  • Oversee the national charity partnership programme, fostering strong relationships with charitable organizations.
  • Lead a team of 4, including a Social Media Manager, Marketing Assistant, and Executives, providing guidance and support to drive marketing success.

This is a fantastic opportunity to join a fun, collaborative, and innovative company that values employee growth and development. If you have experience in B2C, retail, or leisure marketing and have managed a marketing team, we encourage you to apply for more information.



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