Social Media Strategist

1 day ago


Redditch, Worcestershire, United Kingdom AYBL Full time
About AYBL

We are a passionate and ambitious activewear brand dedicated to uniting people through the love of fitness. Our mission is to provide high-quality, affordable activewear that combines comfort, confidence, and style.

Job Title: Social Media Manager

We are seeking a highly organized and creative Social Media Manager to drive the development and execution of impactful social media strategies. As a key member of our marketing team, you will be responsible for managing social media platforms, creating engaging content, and analyzing performance metrics to optimize our online presence.

Key Responsibilities:
  • Manage and maintain our social media presence across multiple platforms, including Instagram, TikTok, X, LinkedIn, Facebook, Pinterest, and YouTube.
  • Develop and implement social media strategies to increase reach, engagement, and brand awareness.
  • Collaborate with the Head of Brand Marketing and cross-functional teams to ensure alignment and consistency across all marketing efforts.
  • Create and curate high-quality content that resonates with our target audience, including graphics, videos, and captions.
  • Monitor and analyze performance metrics to inform future social media strategies and optimize content.
  • Manage and motivate junior staff, including social media executives, to produce high-quality content and execute social media campaigns.
Requirements:
  • Minimum 2-3 years of experience in a similar role.
  • Excellent organizational and time management skills.
  • Strong communication and problem-solving skills.
  • Enthusiasm for the field and eagerness to learn.
  • Proficient in Microsoft Office and social media platforms.
What We Offer:
  • Discretionary yearly bonus.
  • 20/25 days holiday + Bank Holidays + your birthday off.
  • Flexible working.
  • 35 working hours per week with 1 hour lunch break.
  • 50% staff discount across AYBL Group.
  • Social events.
  • Pension scheme.
  • Free on-site parking.
  • Free gym membership.
  • £100 gift card upon joining.
  • Employee wellbeing support.
Location:

Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.



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