Digital Strategy Director
2 weeks ago
About the Role
This exciting Digital Strategy Manager position is a key opportunity for a digital expert to join our team at Zenith International. As a Digital Strategy Manager, you will play a crucial role in driving digital innovation and growth across our global clients and markets.
The successful candidate will have the opportunity to work across 25+ markets, collaborating with our Engine team to develop and implement digital strategies that drive business results. You will report to the lead of the Digital Centre of Excellence (COE) and work closely with our channel teams to identify digital trends and best practices.
Key Responsibilities
- Develop and distribute digital biddable learnings and best practices across our local markets to enable the advancement of local digital campaign strategy and tactical media planning.
- Collaborate with our analytics team members and digital buyers to support the collection of digital data.
- Provide input and recommendations for improvements/needs across our automated dashboarding (Project Dream) to enable our buyers, local planners, and COE team to identify digital trends and inform insight and learnings.
- Develop an annual digital strategic roadmap alongside our Essity global team.
- Co-create an annual digital test & learn plan, deliver against co-developed digital strategic pillars with our Essity global team.
Requirements
- Experience across digital insight, best practices, and digital reporting.
- Good understanding of digital ad technology and governance.
- Proven experience working within digital strategy, planning, or activation teams.
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