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Brand Asset Manager

2 months ago

Essex, United Kingdom Cast UK Limited Full time
Job Description

Job Title: Brand Asset Manager

Company: Cast UK Limited

Location: Langley, Berkshire

Job Type: Full-time

Salary: £40,000 - £50,000 per annum + Car/Car allowance & benefits

About the Role

We are seeking a highly skilled Brand Asset Manager to join our team at Cast UK Limited. As a Brand Asset Manager, you will be responsible for developing and managing our exclusive brand ranges of cleaning & hygiene products.

You will work closely with our marketing teams to develop suitable ranges of sales and marketing collateral, create and present new products, features, and benefits to internal and external customers, and analyze sales and market research to identify trends and gaps.

You will also be responsible for seeking competitor advantage and supporting the generation of effective targeted campaigns, preparing and providing ad-hoc reporting and analysis metrics and reporting for senior leadership teams, and working closely with customers to understand requirements and develop insight for future development.

Key Responsibilities
  • To own, manage, and develop the core brands and their associated product ranges so that company market share is grown and developed in line with targets.
  • To work closely with the marketing teams to develop suitable ranges of sales and marketing collateral.
  • To develop marketing material for product release and updates.
  • To create and present new products, features, and benefits to internal and external customers.
  • To analyze sales and market research to identify trends and gaps.
  • To seek competitor advantage and support the generation of effective targeted campaigns.
  • To prepare and provide ad-hoc reporting and analysis metrics and reporting for senior leadership teams.
  • To work closely with customers to understand requirements and develop insight for future development.
  • To review cleaning and hygiene industry trends and feedback anticipate future development.
  • To recommend strategies to position the brands for growth.
  • To monitor the performance of a brand through key performance indicators (KPI).
  • To manage all assets associated with the brands and communicate.
  • To work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
  • To maintain and grow the brand's affiliations and partnerships.
  • To understand and develop the vision, mission, and product offer and represent the brand's voice and personality - become the Brand Ambassador.
Requirements
  • Demonstrates integrity in every aspect of work and dealing with others.
  • Previous experience in brand development and managing a range of consumable products or FMCG's is essential.
  • Up-to-date with latest B2B marketing trends and best practices.
  • Excellent communication, presentation, and organizational skills.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
  • Strong willingness to learn and develop self.
  • A resilient and motivated to effectively manage relationships with both internal and external customers.
  • Strong and confident team player with ability to confidently push change and direction.
  • Represent and attend conference, trade fairs, and shows to gain market knowledge and support brand growth in new areas.
  • Excellent attention to detail.
  • Flexibility and willingness to meet varied hours and some travel is essential to success in this role.
  • Driving license.