Brand Asset Manager
2 weeks ago
Location: Langley, Berkshire
Salary: £40,000 - £45,000 + Car/Car allowance & benefits
About the Role:
We are seeking a skilled Brand Manager to join our team at Cast UK Limited. As a Brand Manager, you will be responsible for developing and managing our exclusive brand ranges, working closely with customers to understand their requirements and develop insight for future development.
Key Responsibilities:
- Manage and develop the core brands and their associated product ranges to grow and develop company market share in line with targets.
- Work closely with other brand managers and marketing teams to develop suitable ranges of sales and marketing collateral.
- Develop marketing material for product release and updates.
- Create and present new products, features, and benefits to internal and external customers.
- Analyse sales and market research to identify trends and gaps.
- Seek competitor advantage and support the generation of effective targeted campaigns.
- Review relevant industry trends and feedback to anticipate future development.
- Recommend strategies to position the brands for growth.
- Monitor the performance of a brand through key performance indicators (KPI).
- Manage all assets associated with the brands and communicate.
- Work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
- Maintain and grow the brand's affiliations and partnerships.
- Understand and develop the vision, mission, and product offer and represent the brand's voice and personality - become the Brand Ambassador.
About Cast UK Limited:
Cast UK Limited is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector.
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