Brand Asset Manager

3 weeks ago

Essex, United Kingdom Cast UK Limited Full time
Brand Manager - Industrial Cleaning

About the Role:

We are seeking a highly motivated and experienced Brand Manager to join our team at Cast UK Limited. As a Brand Manager, you will be responsible for developing and implementing strategies to grow and develop our core brands and product ranges.

Key Responsibilities:

  • Manage and develop the core brands and their associated product ranges to grow and develop company market share in line with targets.
  • Work closely with other brand managers and marketing teams to develop suitable ranges of sales and marketing collateral.
  • Develop marketing material for product release and updates.
  • Analyse sales and market research to identify trends and gaps.
  • Seek competitor advantage and support the generation of effective targeted campaigns.
  • Work closely with customers to understand requirements and develop insight for future development.
  • Review relevant industry trends and feedback to anticipate future development.
  • Recommend strategies to position the brands for growth.
  • Monitor the performance of a brand through key performance indicators (KPI).
  • Manage all assets associated with the brands and communicate.
  • Work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
  • Maintain and grow the brand's affiliations and partnerships.
  • Understand and develop the vision, mission, and product offer and represent the brand's voice and personality - become the Brand Ambassador.

Requirements:

  • Demonstrates integrity in every aspect of work and dealing with others.
  • Previous experience in brand development and managing a range of consumable products or FMCG's is essential.
  • Up-to-date with latest B2B marketing trends and best practices.
  • Excellent communication, presentation, and organisational skills.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
  • Strong willingness to learn and develop self.
  • A resilient and motivated to effectively manage relationships with both internal and external customers.
  • Strong and confident team player with ability to confidently push change and direction.
  • Represent and attend conference, trade fairs, and shows to gain market knowledge and support brand growth in new areas.
  • Excellent attention to detail.
  • Flexibility and willingness to meet varied hours and some travel is essential to success in this role.
  • Driving licence.

What We Offer:

We offer a competitive salary of £40,000 - £45,000 + Car/Car allowance & benefits.

About Cast UK:

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector.

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