FMCG Brand Marketing Manager
4 weeks ago
Job Summary:
We are seeking a highly motivated and experienced Brand Manager to join our team at Cast UK Limited. As a Brand Manager, you will be responsible for developing and implementing strategies to grow and develop our core brands and product ranges.
Key Responsibilities:
- Manage and develop the core brands and their associated product ranges to grow and develop company market share in line with targets.
- Work closely with other brand managers and marketing teams to develop suitable ranges of sales and marketing collateral.
- Develop marketing material for product release and updates.
- Create and present new products, features, and benefits to internal and external customers.
- Analyse sales and market research to identify trends and gaps.
- Seek competitor advantage and support the generation of effective targeted campaigns.
- Work closely with customers to understand requirements and develop insight for future development.
- Review relevant industry trends and feedback to anticipate future development.
- Recommend strategies to position the brands for growth.
- Monitor the performance of a brand through key performance indicators (KPI).
- Manage all assets associated with the brands and communicate.
- Work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
- Maintain and grow the brand's affiliations and partnerships.
- Understand and develop the vision, mission, and product offer and represent the brand's voice and personality - become the Brand Ambassador.
Requirements:
- Demonstrates integrity in every aspect of work and dealing with others.
- Previous experience in brand development and managing a range of consumable products or FMCG's is essential.
- Up-to-date with latest B2B marketing trends and best practices.
- Excellent communication, presentation, and organisational skills.
- Understanding of sales in the professional cleaning and hygiene sector.
- Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
- Strong willingness to learn and develop self.
- A resilient and motivated to effectively manage relationships with both internal and external customers.
- Strong and confident team player with ability to confidently push change and direction.
- Represent and attend conference, trade fairs, and shows to gain market knowledge and support brand growth in new areas.
- Excellent attention to detail.
- Flexibility and willingness to meet varied hours and some travel is essential to success in this role.
- Driving licence.
What We Offer:
£40,000 - £45,000 + Car/Car allowance & benefits
About Cast UK:
Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. For more information on Cast UK and a complete list of all of our current vacancies, please visit www.castuk.com.
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