Brand Strategist

4 days ago


Welwyn Garden City, Hertfordshire, United Kingdom Tesco Full time
About the Role

We're committed to creating a workplace where everyone feels valued and empowered to contribute their best work. As a Brand Manager at Tesco, you'll play a key role in shaping the brand strategy for Tesco Bank in partnership with Barclays.

Your Key Responsibilities
  • Drive Brand Growth: Collaborate with Barclays to develop and execute a brand strategy that drives growth and engagement for Tesco Bank.
  • Lead Cross-Functional Teams: Work closely with Marketing, Sales, and other stakeholders to ensure alignment and effective execution of brand initiatives.
  • Monitor Brand Health: Oversee the brand's performance and make data-driven decisions to optimize brand strategy and messaging.
  • Stay Ahead of the Curve: Stay up-to-date with the latest customer trends, competitor activity, and industry developments to identify opportunities for Tesco Bank.
  • Develop Customer-Led Marketing Opportunities: Analyze customer insights and develop marketing strategies that meet the evolving needs of our customers.
Your Skills and Experience
  • Proven Marketing Experience: A track record of delivering successful marketing campaigns and strategies that drive business results.
  • Strategic Thinking: Ability to think critically and develop innovative solutions to complex marketing challenges.
  • Collaboration and Communication: Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and stakeholders.
  • Customer-Centric Approach: A deep understanding of customer needs and preferences, with a passion for developing marketing strategies that meet their evolving needs.
What We Offer
  • Competitive Salary and Bonus Scheme: A competitive salary and bonus scheme that rewards your hard work and contributions to the business.
  • Flexible Working Arrangements: A range of flexible working arrangements that allow you to balance your work and personal life.
  • Opportunities for Growth and Development: A commitment to helping you grow and develop your skills and career, with access to training and development opportunities.
  • Recognition and Rewards: A recognition and rewards program that celebrates your achievements and contributions to the business.


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