Lead Brand Strategist

3 weeks ago

london city of london, United Kingdom AMS CWS Full time

AMS is a global leader in total workforce solutions, dedicated to empowering organizations to excel in a rapidly evolving environment by enhancing, restructuring, and optimizing their workforce. Our Contingent Workforce Solutions (CWS) is a key offering, acting as an extension of our clients' recruitment teams to provide expert interim and temporary talent.

Our client, a prominent player in the insurance sector with a legacy spanning over 305 years, is committed to delivering reassurance to individuals and families while safeguarding small enterprises and large corporations against uncertainties. They offer a range of award-winning personal, commercial, and specialty insurance products and services through direct channels, brokers, and affinity partners.
On behalf of this esteemed organization, AMS is seeking a Senior Brand Planner for a 9-month contract.

Key Responsibilities:

  • Craft a comprehensive creative positioning to articulate our brand strategy.
  • Design and execute a pre-launch, launch, and post-launch strategy for brand-related media initiatives (e.g., sponsorships, out-of-home advertising).
  • Collaborate closely with marketing teams across the UK, Ireland, and Europe to ensure that their outputs consistently reflect our brand vision and support our strategic objectives.
  • Serve as the primary liaison for brand and media agencies.
  • Partner with our Insight Team to oversee brand tracking and broker research, assessing the effectiveness of our brand initiatives.
  • Propose strategies to enhance our brand based on insights and evaluations.

Qualifications:

  • Proven experience as a Senior Brand Strategist or Planner within an in-house setting.
  • Experience managing substantial budgets.
  • Demonstrated success in formulating and implementing brand strategies.
  • Familiarity with a diverse array of media channels.
  • Experience working within a matrix organizational structure.
  • Exceptional organizational and project management skills.

Please note: This client exclusively accepts candidates operating through an Umbrella or PAYE engagement model.

AMS, a Recruitment Process Outsourcing Company, may, in the course of delivering some of its services, be considered to operate as an Employment Agency or an Employment Business.

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