Data-Driven Paid Search Specialist
3 weeks ago
We're seeking a highly skilled and experienced Paid Search Analyst to join our dynamic Media department at Jaywing. As a key member of our team, you will play a crucial role in supporting the development and delivery of our product offering for the agency, covering all areas of paid search.
As a data-powered agency, we're looking for someone who is passionate about data and the power of insight. This role represents an amazing opportunity to join a business that is leveraging data science in creative ways to power our clients' performance.
Key Responsibilities:- Advise clients on their usage of paid channels, meeting campaign and commercial objectives.
- Deliver holistic strategies within the area that drive growth and meet targets for our clients.
- Drive innovation and the development of the offering.
- Proven experience driving performance strategies across the paid platforms and a track record of running ad campaigns across Google.
- Identify future industry trends and developments, ensuring that this information feeds through into the proposition for clients.
- Identify trends within the channels and harness these for the benefit of our clients.
- Devise paid strategies and contribute to integrated media plans alongside other internal teams, whilst overseeing the delivery of these strategies across all clients.
- Supporting and attending client calls.
- Build on current successes and advise clients on ongoing and future strategic approaches.
- Reporting across multiple touchpoints such as Google Ads, Google Analytics with integration across Looker Studio.
- Support day-to-day campaign operations across the team and more junior team members, ensuring clients receive a high level of service with a rigorous focus on quality control.
- Collaborate with the wider Paid Media team to deliver campaigns to schedule and on or above targets set.
- Work with existing agency teams and accounts to drive revenue growth via their usage of channels as a part of integrated strategies.
- Push new tools and beta experiments on to clients, developing relationships with channel reps to gain access and improve performance for clients.
- Promote and adhere to the organisation's culture and values.
- Undergo relevant training and development required by the business.
- Work with colleagues in other areas of Jaywing to develop their understanding of paid search.
- Support the development of new services and propositions at Jaywing.
- Carry out any other tasks that will, from time to time be allocated by the MLT, SLT or Exec on an ad hoc or continuing basis, commensurate with the general level of responsibility of the post.
- Already forged a successful start in your paid career, whether agency, client, or media owner.
- Agency side experience is preferred but not essential if you are the right candidate.
- Experience of running projects and campaigns to budget, and managing delivery of strategy with key team members.
- Knowledge and experience of offline media would be advantageous.
- Familiar with wider performance channels to support across integrated clients. Channels include: Organic Search & Organic Social, UX and CRO.
- Proven experience driving performance strategies across the paid search and a track record of running ad campaigns across Google Ads and Microsoft Ads, including all campaign types such as Search, Performance Max, Demand Gen.
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