Senior Demand Marketing Manager

4 days ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
About The Access Group

The Access Group is a leading provider of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient.

Job Summary

We are seeking a Senior Demand Marketing Manager to drive the pipeline for our Learning solutions. As a key member of our team, you will develop and execute multi-channel demand generation strategies to engage target personas and drive revenue growth.

Key Responsibilities
  • Develop and execute multi-channel demand generation strategies to engage target personas and drive revenue growth.
  • Manage inbound and outbound channels, including digital advertising, email, SEO, webinars, events, and social media.
  • Collaborate with content, sales development, and account management teams to ensure seamless campaign execution and alignment.
  • Utilise marketing automation and analytics tools to measure, analyse, and optimise campaign performance, driving strategic decisions and sales enablement.
Requirements
  • Extensive B2B demand generation experience in education technology, with exposure to international markets.
  • Strong analytical and data-driven skills, optimising campaigns, managing budgets, and demonstrating ROI.
  • Expertise in the corporate learning customer journey, with a focus on conversion rate optimisation and funnel analysis.
  • Proficient in marketing automation tools (Marketo, Salesforce) and ABM platforms, with success in multi-channel demand generation programs.
Why Join Us

We are committed to creating a welcoming and inclusive environment where everyone can thrive. We believe in equality for all and the transformative power of diversity. If you're excited about this role and want to make a difference, we encourage you to apply.



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