Digital Strategy Director
2 months ago
About News UK
News UK is a leading media business in the UK and Ireland, with well-known newsbrands and broadcast channels. The company values diversity, equity, and inclusion, and offers a range of benefits including a generous pension scheme, holiday days, and extensive training opportunities.
About The Scottish Sun
The Scottish Sun is Scotland's award-winning newsbrand and an instigator, entertainer, and cultural reference point. The company values accuracy, original journalism, and a daily relationship with its audience.
Head of DigitalWe are seeking a highly motivated and experienced Head of Digital to lead our digital strategy and enhance our online presence. You will play a crucial role in shaping the future of The Scottish Sun's digital platform, ensuring it remains at the forefront of news delivery and audience engagement.
Your Responsibilities:- Develop and execute a comprehensive digital strategy that aligns with the overall business objectives of The Scottish Sun.
- Oversee all aspects of our digital operations, including website management, social media channels, and video content production.
- Collaborate closely with editorial teams to ensure the creation of compelling and engaging content for various digital platforms.
- Manage and mentor a team of talented individuals responsible for online news delivery, audience engagement, and data analysis.
- Stay abreast of emerging digital trends and technologies, identifying opportunities to innovate and enhance our digital offerings.
- Analyze website traffic and user behavior to identify areas for improvement and optimize content performance.
- Work with internal departments to ensure seamless integration of digital initiatives across the organization.
- Proven experience leading digital teams in a fast-paced news environment.
- Deep understanding of SEO, social media marketing, and digital content strategy.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Passion for delivering high-quality journalism and engaging audiences online.
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