Digital Strategy Director

3 weeks ago

Glasgow, Glasgow City, United Kingdom News UK Full time

About News UK

News UK is a leading media business in the UK and Ireland, with well-known newsbrands and broadcast channels. The company values diversity, equity, and inclusion, and offers a range of benefits including a generous pension scheme, holiday days, and extensive training opportunities.

About The Scottish Sun

The Scottish Sun is Scotland's award-winning newsbrand and an instigator, entertainer, and cultural reference point. The company values accuracy, original journalism, and a daily relationship with its audience.

Head of Digital

We are seeking a highly motivated and experienced Head of Digital to lead our digital strategy and enhance our online presence. You will play a crucial role in shaping the future of The Scottish Sun's digital platform, ensuring it remains at the forefront of news delivery and audience engagement.

Your Responsibilities:
  • Develop and execute a comprehensive digital strategy that aligns with the overall business objectives of The Scottish Sun.
  • Oversee all aspects of our digital operations, including website management, social media channels, and video content production.
  • Collaborate closely with editorial teams to ensure the creation of compelling and engaging content for various digital platforms.
  • Manage and mentor a team of talented individuals responsible for online news delivery, audience engagement, and data analysis.
  • Stay abreast of emerging digital trends and technologies, identifying opportunities to innovate and enhance our digital offerings.
  • Analyze website traffic and user behavior to identify areas for improvement and optimize content performance.
  • Work with internal departments to ensure seamless integration of digital initiatives across the organization.
Your Qualifications:
  • Proven experience leading digital teams in a fast-paced news environment.
  • Deep understanding of SEO, social media marketing, and digital content strategy.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Passion for delivering high-quality journalism and engaging audiences online.

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