Digital Strategy Leader

2 weeks ago


Glasgow, Glasgow City, United Kingdom News UK Full time
Job Title: Digital Strategy Leader
Drive Digital Growth at News UK

As the Digital Strategy Leader at News UK, you will be responsible for developing and implementing the company's digital strategy to drive growth and engagement across all digital platforms. You will lead a team of digital content creators, developers, and analysts to deliver compelling and interactive content that resonates with a diverse and growing audience.

Key Responsibilities:
• Oversee the development and implementation of the digital strategy to drive growth and engagement across all digital platforms.
• Lead a team of digital content creators, developers, and analysts to deliver compelling and interactive content.
• Work collaboratively with editorial colleagues across the integrated newsroom to deliver fresh lines and breaking stories.
• Manage the online news operation, audience teams, and audio/video departments to ensure seamless delivery of content.
• Interpret analytics to report to colleagues and the wider business on a regular basis.

Requirements:
• Digital experience on a fast-paced national news platform.
• Experience in managing and leading high-performance teams.
• Expertise in SEO, social media, and digital news delivery.
• Experience of video production, commission, and knowledge of emerging platforms.
• In-depth knowledge of analytics and ability to interpret data and implement new strategies.
• Keen awareness of the digital media environment, trends, and audience behaviors.
• Skilled in creating commercially viable editorial projects and initiatives.


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