Performance Marketing Specialist

3 weeks ago


Victoria Greater London, United Kingdom EF Recruitment Full time
About the Role

We are seeking an experienced Performance Marketing Analyst to join our team at EF Recruitment. The successful candidate will be responsible for analyzing current marketing campaigns and performance to maximize return on media and advertising spend for our clients.

Key Responsibilities
  • Deliver insights across the performance marketing team to highlight which levers to pull when optimizing media spend to drive leads.
  • Measure ROI of online advertising campaigns and help understand the impact of above-the-line media in driving leads to the sales team.
  • Report on marketing and sales KPIs, and help the marketing team understand performance by campaign and audience type.
  • Build dashboards to help the business understand cross-channel demand generation effectiveness.
  • Work with the sales operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model.
Requirements
  • Hands-on experience with in-depth marketing analysis, lead scoring, attribution modeling, and advertising effectiveness to drive marketing performance.
  • Strong understanding of different marketing channels, including SEM strategies, PPC, digital media campaigns, and in-person events.
  • Strong SQL skills and experience building and automating management-level dashboards in Tableau or QlikSense.
  • Strong stakeholder management, partnership, and influence skills.
  • Experience in experimentation and statistical analysis, including A/B testing and digital revenue attribution.
What We Offer
  • A global organization with a great support system.
  • A long-term contract with opportunities for growth and development.
  • A casual dress code and a free breakfast.


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