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Senior Paid Media Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom RocketMill Full time
Job Summary

We are seeking a highly skilled Paid Media Executive to join our team at RocketMill. As a Paid Media Executive, you will play a key role in supporting the planning and delivery of paid media campaigns across a portfolio of clients.

Key Responsibilities
  • Account Setup and Management
    • Conduct keyword research and develop audience plans
    • Plan and implement account structures and ad copy
    • Manage account uploads and bid management
    • Analyse campaign performance and key metrics using Google Analytics
  • Account Planning and Reporting
    • Develop strategies for search and social campaigns
    • Work with clients to forecast and set targets
    • Collaborate with clients to build trust and relationships
    • Deliver insightful analysis to drive improved performance
  • Client Management
    • Support clients in building trust and relationships
    • Work with clients to assist in forecasting and setting targets
    • Deliver regular reporting and analysis to clients
Requirements
  • Experience in digital marketing campaign management
  • Strong knowledge of Google Ads, Bing Ads, and Facebook Ads Manager
  • Previous experience working in an agency or client team environment
  • Strong understanding of bid/budget management strategy
  • Ability to analyse campaign performance and key metrics using Google Analytics
  • Excellent MS Office skills, including Word, Excel, and PowerPoint
  • Advanced skills in Microsoft Excel
Desirable Skills
  • Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs
  • Experience using the Google Marketing Platform
  • Experience pitching paid media campaigns to potential clients