Senior Vice President of Group Strategy
2 weeks ago
Real Chemistry is seeking a seasoned professional to lead our brand strategy efforts as a Senior Vice President, Group Strategy Director. This role will be responsible for shaping and executing our brand strategy to drive growth and enhance brand equity.
Key Responsibilities:- Develop and implement comprehensive brand strategies that align with our business objectives and resonate with our target audience.
- Collaborate closely with cross-functional teams to develop integrated omnichannel campaigns that deliver measurable results.
- Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development.
- Design and facilitate workshops, lead tactical and brand planning, and conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace.
- Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies.
- Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning.
- Bachelor's degree in business administration, marketing, or related field.
- 10+ years of experience in brand strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner.
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.
Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing, and communications, tech, and the people at the heart of it all. We leverage tech, data, and creativity to make the world a healthier place. Our company values include being adaptable, resilient, and proactive, with a strong desire to dive into data and drive innovation.
We are looking for a talented professional who shares our passion for making a dent in the universe and is committed to our company values. If you are a strategic thinker with a proven track record of developing and implementing successful brand strategies, we encourage you to apply for this exciting opportunity.
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