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Senior Marketing and E-commerce Specialist

2 months ago

South Petherton, Somerset, United Kingdom Altegra Full time
About the Role

We are seeking a dynamic and experienced Marketing Specialist to lead our marketing efforts and manage our digital platforms for both Material Handling Equipment (MHE) and Access & Security.

The ideal candidate will be responsible for maintaining and optimizing our websites, managing brand campaigns, creating and optimizing content, and developing e-commerce opportunities.

The Marketing Specialist will also play a crucial role in developing our brand voice, building relationships with industry editors, and supporting various digital marketing initiatives to enhance brand discovery and performance.

Responsibilities
  • Website and Digital Platform Management:
    • Manage, maintain, and optimize Altegra websites and digital platforms.
    • Collaborate with internal stakeholders to deliver high-profile digital products and services, including website development, innovation strategies, integrations, and CRM systems.
  • Campaign and Content Management:
    • Manage brand campaigns using Insight data or existing customer base through a CRM.
    • Track, measure, improve, and report the performance of digital marketing campaigns.
    • Support e-commerce product opportunities.
    • Create content and optimize the path to conversion.
    • Manage site content, blog articles, social media, video content, and email content.
  • Brand Development:
    • Build editorial calendars and organize workflows.
    • Produce and distribute editorial and press releases to industry-specific magazines and blogs.
  • Event and Relationship Management:
    • Build and maintain relationships with industry editors.
  • Email and Communication Management:
    • Undertake email communications for Altegra using platforms like Mailchimp, including management of timetables, content, and collation.
    • Manage media, marketing, and communications content in line with the annual operating plan (AOP).
  • Social Media and Content Strategy:
    • Working with the team to implement social media strategies to maximize profiles and improve brand discovery.
    • Measure and report on the performance of all digital marketing campaigns.
    • Identify content opportunities in each sector and produce relevant materials (news items, thought leadership, podcasts, blogs, infographics, etc.) for dissemination across digital channels.
  • Industry Engagement:
    • Attend trade and industry functions as required.
    • Work alongside external agencies to support and optimize capabilities such as SEO, SEM, and social media optimization.
Candidate Requirements
  • Degree / Marketing experience, Business, Communications, or a related field.
  • Proven experience in digital marketing, content creation, and campaign management.
  • In-depth knowledge of HTML, CSS and JavaScript
  • Strong understanding of SEO, SEM, and social media optimization techniques.
  • Proficiency with CRM systems and email marketing platforms like Mailchimp.
  • Excellent communication, organisational and project management skills.
  • The ability to work under pressure and to tight deadlines, juggling multiple projects.
  • Flexibility and adaptability, with experience in fast-paced environments
  • Creative thinker with a strong eye for detail and the ability to present ideas effectively.