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Senior CRM Marketing Strategist

3 months ago

West End of London, Greater London, United Kingdom E Next Full time
Position Overview

At E.ON Next, we are dedicated to fostering a sustainable future through innovative energy solutions. Our mission is to simplify energy for our customers while providing exceptional service powered by cutting-edge technology.

We are seeking a skilled CRM Marketing professional to spearhead our commercial CRM initiatives within our in-house Marketing team. This role will involve collaboration with various departments including Creative, Digital, E-commerce, Customer Service, and Commercial teams to enhance the value of our customer base.

Key Responsibilities:

  • Formulating comprehensive CRM plans aligned with commercial objectives.
  • Translating business goals into actionable KPIs.
  • Developing CRM strategies that encompass audience targeting, messaging, and channel selection.
  • Building strong partnerships with e-commerce and digital teams to optimize customer journeys.
  • Maintaining accountability for stakeholder relationships and performance metrics.
  • Utilizing CRM strategies to enhance brand performance metrics.
  • Overseeing performance dashboards for all campaigns and supporting reporting and optimization efforts.
  • Maximizing the use of CRM tools and identifying automation opportunities.
  • Implementing quality control frameworks for CRM communications.
  • Ensuring brand consistency across all CRM messaging.
  • Engaging with customer service teams to gather insights and assess the impact of CRM campaigns.
  • Leading the CRM campaign team, fostering career development and project resource management.
  • Encouraging collaboration and synergy within the CRM team.
  • Prioritizing initiatives and managing team workloads effectively.
  • Facilitating team meetings to address challenges and ensure timely campaign delivery.
  • Reviewing and approving campaign briefs and outputs.
  • Reporting performance metrics to relevant stakeholders.

Qualifications:

  • Experience in the energy sector is advantageous.
  • Background with start-up brands or sub-brands is beneficial.
  • Minimum of 1 year of team management experience.
  • Proven ability to create CRM strategies, including campaign and customer journey planning.
  • Experience in performance-driven marketing campaigns.
  • Strong operational skills with the ability to manage multiple stakeholders.
  • Proficiency in automated marketing software solutions.
  • Data-driven mindset to enhance campaign performance.
  • Adaptability to fast-paced environments with shifting priorities.
  • Consistent implementation of brand tone of voice.
  • Creative problem-solving skills and a proactive approach.
  • Ability to work independently.

Additional Skills:

  • Ability to view challenges as opportunities with a creative mindset.
  • Initiative to explore and expand responsibilities.
  • Desire to thrive in a dynamic growth culture.
  • Exceptional organizational skills and attention to detail.

Work Environment:

  • Flexible hybrid working model.
  • Focus on work-life balance with standard working hours.
  • Generous holiday and benefits package.
  • Commitment to diversity and inclusion in the workplace.

We are committed to creating an inclusive environment and welcome applicants from diverse backgrounds.