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FMCG Retail Category
2 months ago
Exciting Opportunity: A remarkable chance to become part of a leading UK brand in the Over the Counter Health & Beauty sector as a Category & Trade Marketing Lead.
Your Role: Are you skilled at transforming consumer marketing initiatives into effective and commercially viable trade marketing strategies? Do you possess the know-how to enhance brand performance within UK Grocery & Retail FMCG and health and beauty accounts? If yes, this position could be ideal for you.
Key Responsibilities:
- Act as a vital link between Brand Marketing and the Commercial Team, ensuring effective communication and execution of marketing strategies.
- Manage the development and deployment of promotional and point-of-sale (POS) materials tailored for various accounts and channels.
- Leverage insights from data sources such as IRI, Kantar, and EPOS to inform strategic decisions and foster business growth.
Your Core Duties:
- Create persuasive category narratives that align with brand objectives to assist Commercial Managers.
- Produce account-specific POS materials that enhance brand initiatives and customer promotions.
- Evaluate customer EPOS data to refine strategies and drive success.
Accountabilities:
- Assist in launching New Product Development (NPD) projects with data-backed category insights.
- Provide crucial insights for the annual strategic planning process.
- Lead or participate in cross-functional business initiatives.
Candidate Profile:
- A proven history of crafting commercial strategies that stimulate growth within UK Grocery & Retail accounts.
- In-depth knowledge and experience in the UK Retail Health & Beauty/OTC/FMCG sector.
- A strong drive fueled by curiosity, ambition, and a commitment to success.
Background Requirements:
- Experience as a National Account Manager/SNAM or in Shopper Marketing, with a solid understanding of the UK retail Health & Beauty or FMCG landscape.
- Expertise in delivering commercial insights through data analysis and collaborating within cross-functional teams.
In return for your expertise, a competitive salary, bonus, and private benefits await you, along with a favorable work-life balance.
