Regional Marketing Lead for Growth Platforms
2 months ago
Regional Marketing Lead for Growth Platforms
Location: Haddenham, UK
In this pivotal role, you will report directly to the EMEA Growth Platforms Director, taking charge as the regional authority for the Herbs, Spices, and Seasonings strategy across the EMEA market. Your primary responsibility will be to spearhead the formulation and execution of a comprehensive three-year strategy for our product pipeline, focusing on both innovation and renovation. Collaborating closely with Local Marketing teams, you will pinpoint growth prospects and work alongside cross-functional teams, including Commercialization, Insights, Graphics Design, R&D, Supply Chain, and Culinary, as well as external partners when necessary, to create scalable and effective plans that enhance McCormick's sales, market share, and profitability.
Insights & Analytics:
- Utilize ongoing business analytics to assess Category and New Product Development (NPD) performance across the EMEA region.
- Act as the consumer insights specialist for your designated focus areas, leveraging current consumer trends and research.
- Collaborate with our Insights & Analytics team to transform data points and research findings into actionable insights, identifying opportunities for category innovation and renovation.
- Support post-evaluation of NPD and renovation initiatives with practical insights, integrating learnings into future strategies.
- Prepare and deliver regular business presentations to key stakeholders and senior leadership across local markets, regional, and global teams.
Strategy & Planning:
- Lead the creation of a three-year strategy for Herbs, Spices, and Seasonings, shaping the product pipeline and activation plan for your areas while contributing to the annual EMEA regional brand plans.
- Oversee the development and execution of innovation and renovation initiatives through all stages, ensuring continued alignment with stakeholders while collaborating with key functions from ideation to market launch.
- Contribute to the preparation of Quarterly Global Innovation Updates for Senior Leadership teams.
- Support our sustainability roadmap to achieve our objectives.
- Serve as the primary regional contact for your portfolio, coordinating with broader global teams as necessary.
Commercial Responsibilities:
- Accountable for achieving established innovation targets with Profit and Loss (P&L) responsibility.
- Contribute to product lifecycle management, driving efficiencies through simplification.
- Work closely with category management, sales, and omnichannel representatives across markets to define optimal channel strategies.
Leadership & Team Management:
- Oversee a team of two experienced direct reports, empowering them to lead their respective areas and maximize their potential.
- Manage overall team workload and priorities, balancing resources as necessary.
- Balance immediate priorities with long-term objectives.
- Exhibit active listening and collaboration with key stakeholders across the organization, determining appropriate action plans and influencing teams to align with priorities and strategies.
CANDIDATE PROFILE:
- Demonstrated success in FMCG Innovation and Brand-Building at a relevant level.
- Strong experience in line management, fostering team growth and development.
- Data-driven and analytical mindset, proficient in utilizing tools such as Nielsen, Kantar, Google Trends, and ad hoc research to derive insights and drive actions.
- Comprehensive marketing knowledge, with experience extending beyond Innovation and Renovation, enabling a holistic understanding of various marketing levers.
- Consumer-focused approach, placing the consumer at the center of all initiatives and excelling in deriving insights from market research and trend data.
- Expertise in NPD and renovation, with a proven track record in development, execution, and portfolio management.
- A sense of ownership, treating your area as a business and actively engaging in building and leading growth initiatives.
- Strong project leadership capabilities, adept at managing multiple projects and prioritizing effectively.
- Collaborative team player, building strong relationships across departments within EMEA to achieve common goals.
- Positive, proactive attitude, bringing energy and enthusiasm to drive platform growth.
- Entrepreneurial mindset, capable of challenging the status quo and identifying innovative solutions to new challenges.
- Passion for food, ideally possessing a keen interest in culinary trends and inspirations.
As an Equal Opportunities employer, McCormick is committed to fostering a diverse workforce.
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