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Head of Brand Marketing

2 months ago

Towcester, Northamptonshire, United Kingdom Optima Health Full time
Job Title: Head of Brand & Marketing

Location: Hybrid - Home based and Towcester

Salary: Up to £50,000pa + benefits

Contract Type: Permanent

Hours: Full time

Optima Health is the UK market leader in Occupational Health and Wellbeing services. Our combined capability means we can offer unrivalled clinical expertise and industry leading tailored solutions to our clients. Our aim is to improve the health and wellbeing of the UK workforce by supporting healthy high performance in our client organisations, helping them to achieve their full potential through their people.

We offer a structured induction and training programme in your first few weeks, with touchpoints all the way through and support from your Line Manager. We also provide tailored career development and opportunities for further training and qualifications, to support you in your career journey.

Job Description:

The Head of Brand & Marketing is a critical role within the Optima Health business development department, strengthening Optima Health's reputation as the UK's leading occupational health and wellbeing provider.

This role is responsible for defining and executing the overall creative / marketing strategy and plan, leading the marketing team, and overseeing the company's portfolio of brands to ensure appropriate governance and controls are in place to protect brand and image at all times.

The Head of Brand & Marketing will be responsible for creating tailored campaigns and responding to creative briefs to improve our profile and brand awareness, position Optima Health as proactive thought leaders within the wider market and help support client retention and the growth ambitions of the organisation.

Requirements:
  • A creative, marketing or other suitable degree (desirable)
  • Significant experience working within a creative, marketing, media or PR department
  • A solid understanding and experience of practical application of marketing concepts and approaches is essential
  • Excellent communication skills in written English, and the ability to edit content to maximise impact of communications
  • Proofreading and copywriting skills will be required for creating content across multiple channels including websites, social media, newsletters and brochures
  • Technically proficient with the Adobe Creative Suite, particularly InDesign, Illustrator, After Effects and Photoshop
  • Video editing experience using Adobe software would also be advantageous
  • An understanding of a range of digital channels including social media, web applications, podcasts and streaming platforms
  • Flexible and resilient
  • Proficient in all MS office applications
  • Ability to ensure that all activity is consistent with the overall marketing strategy using sound creative judgement
  • A passion for pushing creative boundaries and contributing to the growth of the Optima brand
Benefits:
  • 25 days annual leave, plus bank holidays
  • Buy and sell holiday scheme
  • Pension Scheme
  • Health Cash Plan
  • Life Assurance
  • Eye Test Voucher
  • Perkbox retail reward and discount scheme
  • Employee Assistance Programme
  • Opportunities to progress in different areas on the business
  • Leadership training scheme if you would like to progress to leadership