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Senior Consumer Engagement Manager
2 months ago
Job Summary
The Change Partners is seeking a highly skilled Senior Consumer Engagement Manager to join our team in driving growth and engagement for our digital wallet product. As a key member of our European business, you will be responsible for developing and implementing comprehensive engagement strategies to drive daily and monthly active usage across 20 markets.
About the Role
- Develop and execute a data-driven engagement strategy to drive growth and retention of wallet users.
- Collaborate with cross-functional teams, including marketing, product, and finance, to identify opportunities for engagement and growth.
- Design and implement consumer engagement programs that drive user interaction and retention.
- Utilize data and analytics to measure the effectiveness of engagement strategies and make data-driven decisions.
- Work closely with senior partners to ensure alignment and support for engagement initiatives.
- Leverage CRM-based platforms to drive targeted engagement campaigns.
Requirements
- Proven track record in driving consumer engagement programs within the fintech, digital payments, or app-based services industry.
- Deep understanding of user engagement strategies, promotional activities, and market expansion tactics.
- Experience in creating and scaling engagement programs from concept to execution.
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- Excellent communication and interpersonal skills, with the capacity to influence and collaborate across all levels of the organisation.
What We Offer
- A hybrid work arrangement, with 3 days in the office and 2 days working from home.
- The opportunity to work with a global talent specialist for a connected world.