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Head of Creative Strategy
2 months ago
Our client, a prominent agency in the Midlands, is seeking a Creative Director to elevate their creative initiatives.
Flexible hybrid working options are available.
In the role of Creative Director, you will be responsible for steering the creative direction and strategy for a varied range of retail brands. Your leadership is crucial in ensuring that all marketing campaigns and content effectively engage target audiences, fostering brand loyalty and driving sales. You will work in close collaboration with the marketing team to develop innovative campaigns that enhance brand reputation and consideration.
Key Responsibilities:
- Lead the strategic and conceptual development of retail brands within your portfolio, encouraging teams and clients to surpass expectations.
- Establish and maintain strong relationships with senior stakeholders, clearly articulating creative concepts with thoughtful reasoning.
- Direct the creation of engaging campaign concepts across multiple channels, including in-store, print, digital, and social media.
- Transform client briefs and brand guidelines into visually striking and impactful content that aligns with brand identity and targets the desired audience.
- Guide and mentor a team of designers, art directors, and copywriters, ensuring the delivery of high-quality work that meets client expectations and deadlines.
- Oversee the production process from concept through to delivery, ensuring consistency and excellence in all outputs.
- Stay informed about industry trends in fashion and interiors marketing, continuously innovating to set brands apart in a competitive landscape.
- Shape the visual style, messaging, and tone for campaigns.
- Effectively prioritize projects and allocate resources in collaboration with project management and production teams to ensure smooth workflows.
Ideal Qualifications:
- Exceptional ability to create unique, brand-aligned concepts that resonate with target audiences.
- Demonstrated leadership skills with the capacity to inspire and mentor teams, driving them towards common objectives.
- Detail-oriented in maintaining brand consistency and delivering top-quality work.
- Able to thrive in a dynamic environment, managing multiple clients and priorities concurrently.
- Quick to analyze information, make informed decisions, and communicate them effectively to secure stakeholder support.
Required Skills & Experience:
- Bachelor's degree in Advertising, Marketing, Design, or a related discipline.
- Proven experience in leading creative teams, ideally within the fashion industry.
- Experience across diverse portfolios and agency settings.
- Proficiency in Adobe Creative Suite and relevant design tools.
- Strong communication and presentation abilities.
- Expertise in managing stakeholder relationships.
- Extensive experience in brand development and repositioning, particularly within retail.
