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Head of Brand and Community Development

2 months ago

Chertsey, Surrey, United Kingdom Ashford and St. Peter's Hospitals NHS Foundation... Full time
About the Role

Ashford and St. Peter's Hospitals NHS Foundation Trust is seeking an experienced professional to lead its charity efforts. As the Head of Brand and Community Development, you will be responsible for shaping and developing the charity's vision and strategy, as well as driving fundraising initiatives to support patients and staff.

Key Responsibilities:

  • Develop and implement a comprehensive fundraising strategy to meet agreed financial targets and timescales.
  • Build and maintain relationships with key stakeholders, including charity leads in neighboring trusts and other NHS organizations.
  • Design and implement an integrated business development and fundraising strategy, including high-net worth, corporate, trusts & foundation, social & impact investment, membership activity.
  • Develop and manage capital and revenue appeals in support of major charity build projects, in association with appointed consultants.
  • Ensure all activities are conducted in full compliance with charity law, fundraising legislation, and best practice, data protection, and compliance.
  • Review and maintain appropriate fundraising policies and protocols, which conform to the requirements of the hospital's internal and external auditors, charity law, data protection, and the Institute of Fundraising's Code of Conduct.
  • Act as key point of contact for NHS charities together, maintaining accurate contact details for the trust and ongoing membership.
  • Develop a Trust Charity communications plan, which involves both internal and external communications to facilitate the efficient working of the Charity, utilizing all media to further develop the Trust Charity brand.
  • Establish and maintain effective cooperative working relationships with all stakeholder groups, internally and externally, at all levels.
  • Develop, implement, and oversee the Trust Charity annual grant application programme, ensuring an equitable and transparent process which supports and empowers those clinicians/managers/staff that apply for funding.
  • Assemble and publish an annual impact report, which notes funds dispersed and the impacts upon users, including health economic indicators.
  • Oversee the publication of monthly management accounts and of quarterly financial reports to the Charitable Appeal Committee.
  • Be a participative member of the Charitable Funds Committee, including the preparation of reports and briefings.
  • Advise the Charitable Funds Committee on all matters pertaining to fundraising activities, fundraising schedules, and budgets and spending plans of individual funds.
  • Through the Charitable Funds Committee, build a working relationship with the Clinical Divisions, key departments, and individuals within the Trust.
  • Build a good understanding of local healthcare delivery issues, priorities, and plans, including central capital and business planning, and make judgements on what options are appropriate for fundraising appeals.

Requirements:

  • Excellent interpersonal skills and experience of building brand and developing awareness.
  • Excellent communication skills, with the ability to communicate using a variety of media to promote and help the charity grow.
  • Proven experience of fundraising techniques and ability to identify and develop new opportunities.
  • Ability to work effectively with senior colleagues and stakeholders to influence complex communications issues.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.