Marketing Operations Coordinator/Analyst

2 weeks ago

London, Greater London, United Kingdom MRI Software Full time

About MRI Software

MRI Software LLC is a leading provider of innovative software solutions for the global real estate industry. As a pioneering company, MRI delivers a comprehensive and truly configurable solution, from property-level management and accounting to the most complex, long-range financial modeling and analytics for both the commercial and multifamily real estate markets.

Our Mission

We strive to develop long-term successful relationships with our clients, leveraging over 50 years of business experience to drive growth and innovation. With offices in key locations around the world, we are committed to delivering exceptional value to our customers.

Job Summary

We are seeking an experienced, hands-on marketing operations lead to help build and scale a centralized EMEA marketing operations function. This role will be an integral part of the go-to-market team, building the analytics and reporting foundation for EMEA to hit growth goals. This role also will streamline operations, ensure tech stacks and dashboards work seamlessly, maintain data and deliver lead and pipeline analytics.

Responsibilities

  • Partner with marketing, finance, and sales teams to maintain an accurate view of marketing performance
  • Lead the ongoing process of building and developing our database to ensure data can be easily segmented, analyzed, and targeted
  • Maintain campaign tracking and analytics to make recommendations on how to improve metrics overall performance with a focus on conversion optimization
  • Optimize lead handoff workflows track relevant outreach activities with SDR and Sales
  • Assist with list uploads, contact data augmentation, and overall list/contact quality
  • Develop and deliver a regular cadence of reporting to GTM stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, new logo customer acquisition, and product expansion growth
  • Monitor and review the funnel and pipeline metrics weekly to ensure quality and accuracy
  • Implement best practices and standardization of sales & marketing processes leveraging efficiency and scalability
  • Support ad hoc pipeline and data requests

Requirements

  • 3+ years B2B marketing or sales operations experience; familiarity with real estate industry and/or software marketing a plus
  • Experience with: Data (data analytics, data management, databases) Processes Marketing Automation (Pardot knowledge a plus) CRM (Salesforce knowledge) Account Based Marketing (6sense a plus)
  • Strong technical and analytical skills
  • Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
  • Built and managed dashboards that have pulled from multiple data sources
  • Strong process and analytical skills to identify inefficiencies and drive improvements
  • Demonstrated cross-functional experience across sales and marketing stakeholders
  • Proactive, problem-solving skills
  • Effective time management skills and comfort juggling fast-paced environment
  • BA/BS degree in a Marketing, Analytics, Computer Science, or equivalent field experience
  • Approximately 5% travel

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