Digital Media Specialist

2 days ago

Leicester, Leicester, United Kingdom De Montfort University Leicester Full time
Role Overview

We are seeking a highly skilled Social Media Strategist to join our Marketing and Communications Directorate at De Montfort University Leicester. As a key member of our team, you will be responsible for developing and implementing a comprehensive social media strategy that supports our student recruitment efforts and aligns with our broader strategic, marketing, and communications goals.

Key Responsibilities
  • Develop tailored strategies for each social media channel to ensure maximum engagement and reach across diverse audiences.
  • Work closely with social media content producers across various departments to guide the creation of engaging, high-quality content that reflects our brand voice and strategic objectives.
  • Oversee both paid and organic social media campaigns, providing insights and recommendations to enhance our social media presence.
  • Monitor performance metrics and integrate relevant findings into our strategy.
  • Manage social media tools such as Hootsuite, streamlining content scheduling, publishing, and reporting, while training colleagues on effective tool usage.
  • Set up and monitor social media listening topics, offering valuable insights on public conversations about DMU and identifying opportunities or issues that require attention.
  • Identify ways to enhance social media workflows and develop best practices for management across the university.
  • Support DMU's broader strategic objectives by participating in planning sessions and providing expertise on emerging social media trends.
Requirements

We are looking for a highly motivated and experienced Social Media Strategist who is passionate about social media and eager to shape the digital voice of a leading institution. The ideal candidate will have a strong understanding of social media trends, data analysis, and content creation, as well as excellent communication and project management skills.

As a key member of our team, you will have the opportunity to work with a talented group of professionals who are dedicated to delivering high-quality teaching and research. You will also have access to a range of training and development opportunities to help you grow and succeed in your role.

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