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Digital Communications Specialist
2 months ago
We are seeking a highly skilled Digital Communications Specialist to join our Marketing and Communications Directorate at De Montfort University Leicester. As a key member of our team, you will be responsible for developing and implementing a comprehensive social media strategy that supports our student recruitment efforts and aligns with our broader strategic, marketing, and communications goals.
Key Responsibilities- Develop tailored strategies for each social media channel to ensure maximum engagement and reach across diverse audiences.
- Work closely with social media content producers across various departments to guide the creation of engaging, high-quality content that reflects our brand voice and strategic objectives.
- Oversee both paid and organic social media campaigns, providing insights and recommendations to enhance our social media presence.
- Monitor performance metrics and integrate relevant findings into our strategy.
- Manage social media tools such as Hootsuite, streamlining content scheduling, publishing, and reporting, and training colleagues on effective tool usage.
- Set up and monitor social media listening topics, offering valuable insights on public conversations about De Montfort University Leicester and identifying opportunities or issues that require attention.
- Identify ways to enhance social media workflows and develop best practices for management across the university.
- Support our broader strategic objectives by participating in planning sessions and providing expertise on emerging social media trends.
- Stay informed about new platforms and technologies, offering training and support to staff on best practices and assisting with crisis communication efforts when necessary.
To be successful in this role, you will need to have a strong background in social media marketing, excellent analytical skills, and the ability to work effectively in a team environment. You will also need to have a passion for staying up-to-date with the latest social media trends and technologies.
What We OfferWe offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and experienced Digital Communications Specialist looking for a new challenge, we encourage you to apply for this exciting opportunity.
