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Social Media Marketing Manager
3 months ago
Company Overview
ARC Recruitment is seeking a talented individual to join our team as a Digital Marketing Manager. This role is pivotal in enhancing our client’s presence in the medical aesthetic skincare and wellness sector.
Key Responsibilities
As the Digital Marketing Manager, you will spearhead the development and execution of comprehensive digital marketing initiatives aimed at amplifying brand visibility and driving sales growth.
Your primary duties will include:
- Crafting and implementing a robust digital marketing strategy
- Overseeing e-commerce platforms, particularly WooCommerce
- Managing various social media platforms, including Facebook, Instagram, and LinkedIn
- Creating metrics and strategies to elevate brand recognition, enhance engagement, and increase both website traffic and social media following
- Administering paid advertising campaigns
- Executing content marketing strategies through blogs, SEO, and email campaigns
- Monitoring, analyzing, and reporting on campaign performance to evaluate effectiveness and return on investment
- Providing mentorship and support to a Social Media Assistant
- Keeping abreast of digital and aesthetics industry trends to ensure alignment with emerging innovations
- Collaborating closely with internal teams to bolster company objectives
Qualifications and Skills
To qualify for this position, candidates should possess substantial experience in digital marketing, ideally within the medical aesthetics, healthcare, or beauty industries.
Strong leadership skills and the ability to manage a team effectively are essential.
Successful candidates will demonstrate excellent communication abilities, creativity, and meticulous attention to detail. A degree in a relevant field or equivalent marketing qualifications is required.
This position offers a hybrid working arrangement, requiring in-office attendance three days a week.