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Strategic Communications and Marketing Manager

2 months ago

Maidstone, Kent, United Kingdom KENT FIRE AND RESCUE SERVICE Full time

About the Role

Kent Fire and Rescue Service is seeking a highly skilled and experienced Strategic Communications and Marketing Manager to join our team. As a key member of our organization, you will play a vital role in shaping and delivering our communication and marketing strategies to amplify our mission to keep the people of Kent and Medway safe.

Key Responsibilities

  • Develop and implement strategic communication and marketing plans to enhance our brand visibility and reputation.
  • Lead a dynamic team of communications and marketing professionals, fostering creativity and professional growth in a fast-paced environment.
  • Drive innovative campaigns that amplify our fire and rescue service mission and values across our diverse county.
  • Crisis communications and reputation management, ensuring accurate and timely information reaches our customers, colleagues, and partners.
  • Enhance brand presence across all platforms, ensuring consistent and impactful messaging.
  • Engage with customers, building and maintaining strong relationships with local and regional news media, authorities, and community groups to strengthen our public profile.
  • Lead and influence in content marketing, content creation for digital and traditional media, driving public awareness of fire and other safety initiatives.
  • Ensure research and evaluation is undertaken to ensure external and internal communications and marketing activity is effective and responsive to audience needs.
  • Work with the Internal Engagement Manager to deliver a strategic internal engagement programme to help deliver change management and other major internal issues.
  • Be part of KFRS' out of hours on-call press officer rota and provide additional emergency out of hours cover to assist with significant or major incident statutory communications.

Requirements

  • Degree-level academic or equivalent in Communications and/or Marketing.
  • Extensive experience at a senior level in communications and marketing.
  • Ability to think quickly and creatively to drive through fresh and innovative approaches to campaigns, content creation, and solutions to drive through communications and marketing strategies.
  • Ability to lead on behaviour change approaches to content and campaigns using the key models to support desired safer living behaviours.
  • Ability to build, sustain and share solid and collaborative professional relationships with relevant groups inside and outside the organisation and across the public, private and social sectors.
  • Ability to take complex information and create clear, creative content and stories relevant to specific audiences both internally and externally, both for online and print.

What We Offer

  • Automatic membership of the Local Government Pension Scheme.
  • Blue Light Card discount scheme.
  • A range of family friendly policies including promoting work-life balance.
  • Access LinkedIn Learning online training.
  • Free parking.

About Us

Kent Fire and Rescue Service is a public sector organization committed to the safety of our community. We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about communications and marketing and have the skills and experience to excel in this role, please submit your application and CV by the specified deadline.