Marketing and Community Engagement Specialist

2 months ago

Maidstone, Kent, United Kingdom Business Executive Coach Full time

About the Role

We are seeking a highly motivated and organized Marketing and Community Engagement Specialist to join our team at Business Executive Coach. As a key member of our marketing team, you will be responsible for delivering marketing initiatives and campaigns across the Southern region, providing general marketing and administrative support to our Regional Head of Marketing.

Main Responsibilities

Marketing

  • Develop and implement effective marketing campaigns to support regional brand awareness and business development objectives, utilizing the full marketing mix as appropriate.
  • Support the development and execution of non-core sector/service lines to support smaller, but profitable areas of the business.
  • Research and maintain a calendar of external events and networking opportunities, promoting them internally to relevant team members to encourage attendance and regional engagement.
  • Maintain the regional marketing pages of the intranet to ensure they are always up to date and support internal comms objectives.
  • Provide support to deliver national and sector campaigns regionally.
  • Support social media activity.
  • Undertake competitor research and report on findings.

Events

  • Assist in the planning, organization, and delivery of both online and in-person marketing events, including producing invitations, confirming speakers, organizing room bookings, catering, and coordinating travel arrangements if necessary.
  • Manage event registrations, attendee research, and assist with post-event follow-up.
  • Provide support for in-person events, attending where needed to manage the setup, meet and greet, and assist with the smooth running of the event.

Design & Collateral

  • Design and edit marketing materials, including e-shots, PowerPoint presentations, adverts, and banners to a high standard, ensuring full compliance with brand guidelines.
  • Ensure collateral is kept up to date and easily accessible.
  • Provide marketing support for regional staff events and charitable activities to ensure good social media coverage and engagement.

Targeting & Data

  • Undertake prospect research and data analysis.
  • Provide proposal support to both the national business development team and regional partners where necessary and obtain proposal feedback from partners.
  • Support the management of our client and prospect database, improving accuracy, completeness, and help to keep it up to date.
  • Data entry and updates to the firm's database and lead tracking process.

General Admin & Reporting

  • Maintain and develop regional marketing activity reports that analyze the performance and impact of the activity we are undertaking and effectively showcase our work.
  • Support the production of our regular reports, including client gains, losses, and fees analysis.
  • Reconcile invoices related to marketing spend, obtaining approval for payment, while maintaining accurate records of marketing spend to assist in budget tracking.
  • General support with organizing meetings and taking minutes where needed.

Qualifications & Skills

  • Ideal 1 to 2 years' hands-on marketing experience.
  • Excellent IT skills: Word, PowerPoint, and Excel essential.
  • Experience and an aptitude for design.
  • Excellent communication skills essential (written and verbal).
  • Excellent organization and planning skills essential.
  • Ability to work quickly and on multiple jobs at the same time essential.

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