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Channel Marketing Director

2 months ago

London, Greater London, United Kingdom XM Cyber Full time

XM Cyber is a global leader in hybrid cloud security, utilizing a novel approach that emulates the attacker's perspective to identify and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems.

As the Channel Marketing Director at XM Cyber, you will play a pivotal role in driving the company's channel marketing strategy and initiatives. This includes managing and owning plans for our key distributors, focused partners, Managed Security Service Providers (MSSPs), and Global Systems Integrators (GSIs). You will collaborate closely with our global network of partners to amplify our market reach, enhance brand visibility, and accelerate revenue growth. This role requires a strategic thinker with a deep understanding of cybersecurity and channel dynamics, coupled with a proven track record in creating and executing successful channel marketing programs.

Key Responsibilities

  • Develop and execute comprehensive channel marketing strategies aligned with XM Cyber's overall business objectives.
  • Build strong relationships with channel partners and distributors to drive joint marketing initiatives and campaigns, both 'through the partner' and 'to the partner,' and mobilize these partners.
  • Coordinate compelling marketing collateral, case studies, demand generation programs, and sales tools to support channel partner activities.
  • Establish a periodic cadence for updating partners through sales enablement sessions and newsletters and enhance the end-to-end partner infrastructure.
  • Conduct regular analysis of channel marketing programs to measure effectiveness and ROI, and optimize strategies accordingly.
  • Stay abreast of industry trends, competitor activities, and market dynamics to identify new opportunities and best practices.
  • Manage channel marketing budgets effectively, ensuring resources are allocated wisely and objectives are achieved within budget constraints.
  • Proven experience (8+ years) in channel marketing within the cybersecurity industry or related technology sectors.
  • Strong understanding of cybersecurity market trends, customer needs, and competitive landscape.
  • Demonstrated success in developing and implementing channel marketing strategies that drive partner engagement and revenue growth.
  • Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
  • Strategic thinker with a data-driven approach to decision-making and problem-solving.
  • Creativity.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms.