Marketing Communications Specialist
3 days ago
We are seeking a talented Marketing Executive to join our Consumer Marketing Team at Love2shop. As a key member of our team, you will play a crucial role in developing and implementing integrated marketing communications plans that drive customer acquisition, retention, and lifetime value for our B2C and B2B brands.
Main Responsibilities:- Collaborate with the Consumer Marketing Manager and wider team to create and execute marketing campaigns across email, SMS, direct mail, and print channels.
- Work closely with the Digital Team and Creative Team to design and develop engaging marketing materials, ensuring consistency with our brand guidelines and tone of voice.
- Develop and implement testing programs to optimize campaign performance and improve customer engagement.
- Contribute to the growth and development of our database, focusing on quality and segmentation.
- Ensure compliance and legal sign-off for all marketing materials before launch.
- Act as a brand guardian, ensuring consistent application of brand guidelines and tone of voice across all campaigns.
- Proven experience in email marketing and campaign management.
- Excellent planning, project management, and organizational skills, with the ability to prioritize workload.
- Strong copywriting and proofreading skills, with attention to detail.
- Commercial awareness and ability to align with business KPIs.
- Excellent communication and interpersonal skills, both written and oral.
- Ability to work under pressure and adapt to change.
- Proficiency in Microsoft Office Suite and experience with social media platforms.
- Relevant degree or marketing qualification.
- Working knowledge of Salesforce Marketing Cloud or similar template-driven comms building platforms.
- Experience with Google Analytics to track and report on revenue-driving communications campaigns.
- 25 days' holiday + bank holidays.
- Company pension scheme.
- UK health care cover.
- Discounts with multiple retailers.
- Fabulous kitchen space with free tea and coffee.
- Family-friendly leave.
- Community volunteering policy.
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Liverpool, Liverpool, United Kingdom Love2shop Full time{"title": "Marketing Communications Specialist", "description": "Drive Customer Engagement with Love2shopWe're seeking a talented Marketing Communications Specialist to join our Consumer Marketing Team. As a key member of our team, you'll be responsible for developing and implementing integrated marketing communications plans that drive customer acquisition,...
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Liverpool, Liverpool, United Kingdom Love2shop Full time{"title": "Marketing Communications Specialist", "description": "Drive Customer Engagement with Love2shopWe're seeking a talented Marketing Communications Specialist to join our Consumer Marketing Team. As a key member of our team, you'll be responsible for developing and implementing integrated marketing communications plans that drive customer acquisition,...
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