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Marketing Communications Specialist
2 months ago
About Us
Love2shop is a leading rewards and recognition company that helps people celebrate life's special moments. We offer a range of gift cards and vouchers that open the door to hundreds of top high street brands and retailers.
Our Mission
We're committed to spreading joy and making a positive impact on people's lives. Our team is passionate about creating innovative marketing campaigns that drive customer acquisition, retention, and lifetime value.
Job Summary
We're seeking a talented Marketing Communications Specialist to join our Consumer Marketing Team. As a key member of our team, you'll be responsible for developing and implementing integrated marketing communications plans that drive business growth and customer engagement.
Main Responsibilities
- Work with the Consumer Marketing Manager and the wider Consumer Marketing Team to develop and implement an integrated marketing communications plan for all Love2shop brands.
- Collaborate with the Digital Team and Creative Team to create and monitor a wide variety of integrated communications, including email, SMS, direct mail, and print.
- Demonstrate best practice in creating compelling, on-brand, action-oriented marketing communications, including content, subject lines, timing, frequency, and format.
- Ensure layouts are optimized and mobile-friendly.
- Work with the Email Developer to develop new email templates for use within Salesforce Marketing Cloud.
- Deliver against a testing program to constantly optimize performance.
- Work with the wider Consumer Marketing Team to develop methods of growing database size, quality, and improved segmentation.
- Check and achieve the relevant sign-off prior to emission, including Compliance and Legal.
- Be a brand guardian for defined brands, ensuring consistent application of brand guidelines and Tone of Voice across all campaigns.
Essential Skills
- Proven experience in email marketing.
- Excellent planning, project management, organizational skills, time management, and the ability to prioritize workload.
- Confidence in copywriting, understanding of grammar, proofreading skills, with excellent attention to detail.
- Commercial awareness with the ability to align to business KPIs.
- Excellent communication and interpersonal skills, both written and oral.
- Ability to keep calm under pressure.
- Ability to adapt to change and redefine goals as necessary.
- Proficient in the use of Microsoft Office Suite.
Desirable but Not Essential
- Relevant degree/marketing/direct marketing qualification.
- Working knowledge of Salesforce Marketing Cloud or similar template-driven comms building platform to build electronic marketing communications.
- Experience and understanding of Google Analytics to track and report on revenue-driving communications campaigns.
Benefits
- 25 days' holiday + bank holidays.
- Company pension scheme.
- UK health care cover.
- Discounts with multiple retailers.
- Fabulous kitchen space with free tea and coffee.
- Family-friendly leave.
- Community volunteering policy.