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Head of Orthodontics UK
2 months ago
The Straumann Group is a global leader in the dental industry, committed to delivering high-quality products and services that enhance dental healthcare. Our company unites global reach, experience, and innovation with passion and a commitment to uncompromising quality.
Job SummaryWe are seeking a highly skilled and experienced professional to lead our Orthodontic Business in the UK. As the Head of Orthodontics UK, you will be responsible for driving sales, marketing, and clinical education teams to grow the business and execute our Ortho GTM strategy.
Key Responsibilities- Develop and execute annual business plans, including P&L budgeting and forecasting, to achieve Net Sales and Contribution Margin targets.
- Implement our Go-to-Market (GTM) process, focusing on new customer acquisition and growing customer utilization through efficient segmentation and effective training and education.
- Develop and drive an integrated sales, marketing, and education plan to deliver superior customer experience throughout the customer journey.
- Implement local marketing and clinical education tactics to enable our GTM and launch new products or services.
- Control pricing and implement an annual pricing review based on value pricing.
- Attend major professional meetings to interface with customers, Key Opinion Leaders, and stay up-to-date on scientific and product trends.
- Collaborate with the EMEA clinical marketing team to develop and roll out local courses, events, and services, and nurture local KOLs and key partners relationships.
- Lead the implementation of a BU structure enabled by a data-driven and co-creation mindset, balancing transformation and performance efforts.
- Contribute to the budget process, developing P&L budgets, and manage the budget by country with clear ownership and responsibilities at the territory level.
- Analyze major market trends, political changes, and shifts within areas relating to market, education, and consumer habits.
- Develop routine KPI reports and analysis to support sales and marketing actions.
- Manage the Orthodontic organization blueprint to expand the team, hire, develop, and retain key talents, and identify synergies within the hub to maximize customer experience.
- Hire, onboard, train, manage, appraise, reward, and develop your team, leveraging and nurturing our Straumann culture.
- Establish a culture of high performance, monitoring the overall performance of direct reports and providing prompt coaching.
- Develop and implement a sales management process to drive results and performance, ensuring performance is managed throughout the organization.
- Develop a dedicated Ortho marketing and education team to leverage product launches, drive campaigns, and deliver touchpoints throughout the customer journey to maximize experience and business growth.
- Experience in the aligner business is a must.
- Significant experience in achieving sales/profit targets as a Sales Manager.
- Highly analytical, especially in financial analysis and synthetic priority management, with a full understanding of the P&L function.
- Good written and spoken English to interact with global teams.
