Digital Media Strategist
7 days ago
We are seeking a highly motivated and experienced Digital Media Strategist to join our marketing team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our team, you will be responsible for developing and executing effective paid media campaigns to drive business growth and revenue.
Key Responsibilities:
- Paid Search Management:
- Develop, implement, and manage B2B paid search campaigns across platforms such as Google Ads and Bing Ads.
- Conduct keyword research, create compelling ad copy, and manage bid strategies.
- Analyse campaign performance, generate reports, and make data-driven decisions to optimise ROI.
- Paid Social:
- Assist in the development and management of paid social campaigns across platforms like LinkedIn, Facebook, and Twitter.
- Collaborate with the content and creative teams to produce engaging ads tailored for B2B audiences.
- Monitor and optimise social campaigns to increase brand awareness, lead generation, and conversions.
- Reporting & Analysis:
- Regularly track and report on campaign performance metrics.
- Use data to identify trends, insights, and opportunities for growth.
- Provide actionable recommendations to improve campaign effectiveness.
- Collaboration:
- Work closely with the broader marketing team to align paid media strategies with overall marketing goals.
- Collaborate with internal teams and external partners to ensure consistent messaging and brand positioning.
Requirements:
- At least 2 years of hands-on experience in paid search marketing, with a proven track record of managing successful B2B campaigns.
- Experience in paid social media management is highly desirable.
What We Offer:
- Be part of a dynamic and growing team with opportunities for professional development.
- Enjoy a flexible work schedule that balances in-office and remote work.
- Contribute to impactful campaigns for industry-leading B2B clients.
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