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Digital Media Strategist

2 months ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
About the Role

We are seeking a highly skilled Digital Media Strategist to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our marketing team, you will be responsible for developing and executing comprehensive paid media strategies that drive business growth and revenue.

Key Responsibilities
  • Strategy and Planning: Develop and implement a data-driven paid media strategy that aligns with our overall marketing and business objectives.
  • Campaign Management: Oversee the creation, execution, and optimization of all paid media campaigns across multiple channels, including Google Ads, Facebook Ads, LinkedIn, Instagram, and display networks.
  • Audience Segmentation: Identify target audiences and create detailed audience segmentation strategies to maximize campaign effectiveness.
  • Budget Management: Manage and allocate the paid media budget effectively to maximize ROI.
  • Analytics and Reporting: Use analytics tools to track, measure, and report on campaign performance, providing insights and recommendations to stakeholders.
Requirements
  • Minimum of 3-5 years of experience in paid media management or digital marketing.
  • Proven track record of managing successful paid media campaigns across various platforms.
  • Experience with major ad platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
  • Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
  • Proficiency in marketing analytics tools and platforms.
  • Excellent project management and organizational skills.
  • Strong written and verbal communication skills.
What We Offer
  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Professional development opportunities.
  • Flexible working hours and remote work options.
  • Generous vacation and paid time off policy.