Marketing Executive: CRM

3 weeks ago

London, United Kingdom LuxDeco Full time

From stimulating the finest degree of customer relationship management to working on strategies for new customer acquisition and retention, we are looking for an ambitious Marketing Executive: CRM to join our team and help us scale the channel as we scale our department and business.

**ROLE RESPONSIBILITIES**:

- Develop, recommend, execute and iterate on strategies that will improve: new customer acquisition, open rates, click rates, conversion, engagement, retention, value from our existing database and customer lifetime value with implemented testing plans for performance optimisation.
- Work with existing vendors to achieve our strategy; question existing set-up, improve and expand the use of vendor tools, and explore new use cases.
- Collaborate in the creation and management of LuxDeco’s membership scheme.
- Work closely with other departments, both within and outside of Marketing, to conceptualise and implement new coordinated growth strategies that address our customers’ needs.
- Partner with the Performance Marketing Executive to ensure our paid and organic marketing is aligned with CRM in order to amplify and broaden the reach of our content.

**ABOUT YOU**:
Values
- **Aesthete**: You bring a sense of originality and a first-class editorial approach to all elements of the job. You have a creative eye and feel comfortable with creating beautiful campaign concepts, themes, product selection and creative assets curation.
- **Data Driven**: You’re analytical and are fluent in aggregating and analysing performance metrics, and presenting insights to varied stakeholders. At LuxDeco we constantly want to better ourselves and we can do this by laying out frameworks to get useful data and information, a clear testing plan, a period of reflection and then take actions from learnings.
- **Entrepreneur**: You’re proactive and enjoy working with a high degree of autonomy. We need someone who can charge this channel with a sense of newness and uniqueness, experiment with unconventional techniques and find new ways to win in the competitive market.
- **Be Kind**:You are able to work and build positive relationships with a variety of stakeholders, recognising their differing needs. You willingly accept challenges and are empathetic and sympathetic in your endeavours to better yourself.

Skills and Knowledge
- You have a demonstrable passion for luxury and/or interiors
- Experience with Photoshop and HTML (desirable)
- Working knowledge of content management systems (desirable)
- You have experience in B2B marketing (desirable)

**CORE KPI & METRICS**:

- Audience Growth
- Returning customer rate
- Add-to-cart rate

**WORKING AT LUXDECO**:
By joining us, you are becoming part of a team; a small team, but with big ambitions, and we want to empower you to do great things with us. Below are some of our benefits, alongside other important role details, to help you decide whether this role could be right for you.
- **Your location**: 3 days per week from our office in London, Liverpool Street. For the remaining two days, we're flexible on location, so you can work from a place that allows you to do your best work.
- **Your hours**: 40 hours, Monday - Friday
- **Your holiday**:We offer 24 days holiday, plus bank holidays, which increases in line with length of service.
- **Your financial wellbeing**: We pay 8% pension contributions on your qualifying earnings, giving you more security for your future.
- **Your health and wellbeing**:

- We offer all our employees access to Health Shield, a health cash plan, covering you for dental check-ups, physiotherapy, counselling and much more.
- We have a critical illness cover that helps protect you if you become critically ill.

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