Senior CRM Marketing Executive

2 weeks ago


London, United Kingdom Career Legal Full time

Job Description

As a Senior CRM Executive, you will have a unique opportunity to lead transformative projects within a very well-known international law firm. The primary focus of this role is to drive the successful implementation of a new global CRM platform while fostering a data-driven culture. This role will be pivotal in driving change management, enhancing data integrity, optimising marketing platforms, and providing leadership to the team.

Key Responsibilities

Global CRM Project

· Lead all stages of the new global CRM platform implementation, including data consolidation, design, and implementation.

· Drive cultural change towards data utilisation and decision-making.

· Ensure successful embedding of the new platform within the business across UK/EU/EMEA regions.

Existing CRM Platform

· Database Alignment and Enhancement - Drive architectural changes to align North database with South database.

· Identify opportunities to enhance data management processes.

· Improve Data Integrity - Support client teams and offices to perform data health checks.

· Encourage automation or enhancement of legacy data practices.

· Manage IT relationship for timely upgrades, testing, and training.

Marketing Platform & Stack Focus

· Develop priority activities in Vuture and promote self-service uptake.

· Drive Automation and Personalisation - Evolve Vuture functionality, improve templates, trial personalisation and testing capabilities.

· Campaign Scheduling - Collaborate with counterparts to improve and automate campaign scheduling.

· Proactively identify and address potential client spam issues.

· Digital Marketing Communications - Play an active role in improving client communication strategies.

Data Analytics

· Utilise tools such as PowerBI, InterAction, Vuture, Google Analytics, Ceros, Soundcloud, and SEO.

· Build skills to use PowerBI as the main source of truth, collaborating with global teams.

· Develop and launch reports to understand client engagement and ROI.

· Analyse channel performance to improve engagement.

Team Leadership

· Provide on-the-ground leadership to marketing administrators.

· Influence and coach the team to drive efficiency and align practices.

· Lead projects, delegate tasks, and influence decisions on change.

Business Continuity Planning

· Manage client communications during crises in UK/Europe.

· Communicate with senior stakeholders and devise effective strategies.

Key Performance Indicators

· Successful project delivery within the MIA team pipeline.

· Development of a data-driven culture within the team.

· Positive feedback from stakeholders and team members.

· Progress in influencing the business on the value of CRM.

· Successful implementation of new functionality across platforms.

· Progress in driving the use of PowerBI reports.

· Collaborative member of the Brand and Marketing team.

Qualifications, Skills, and Experience

· Marketing degree or related discipline.

· 10+ years' experience in a marketing role, preferably with CRM or martech platform experience.

· Strong creative, strategic, and analytical abilities.

· Excellent communication and negotiation skills.

· Demonstrated project management and change management skills.

· Ability to influence key stakeholders at all levels.

· Strong interpersonal skills and inherent drive to succeed.

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