CRM Marketing Executive

3 weeks ago

London, United Kingdom Insigniscash Full time

We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.

We are currently seeking a talented and experienced CRM Marketing Executive to spearhead our digital marketing efforts. This individual will play a pivotal role in driving our email and digital marketing strategies, managing email campaigns and automation, data capture, and ensuring the overall success of our marketing campaigns.

Role Responsibilities

  • Utilising HubSpot to segment audiences, create and manage marketing campaigns, and nurture leads through the sales funnel. 
  • Developing and implementing A/B testing for email campaigns to optimise engagement and conversion rates. 
  • Creating workflow automation within HubSpot to streamline marketing processes and improve efficiency. 
  • Monitoring and analysing email campaign performance metrics to identify areas for improvement and refine targeting strategies. 
  • Measuring and reporting on the success of email campaigns, using metrics such as open rates, click-through rates, and conversion rates. 
  • Keeping up-to-date on CRM and email marketing trends and best practices. 
  • 3+ years of B2B inbound marketing experience, ideally with a focus on CRM and email marketing automation.
  • Proven experience in digital marketing with a strong understanding of CRM platforms, email marketing, and workflow automation.
  • Proficiency in HubSpot or similar CRM software, with experience in creating and managing email campaigns and workflows.
  • Strong analytical skills with the ability to interpret CRM data, generate insights, and make data-driven decisions.
  • Excellent communication, collaboration, and project management skills.
  • Ability to thrive in a fast-paced environment and adapt to changing priorities.
  • Competitive compensation
  • 25 days holiday (exc. Bank holidays)
  • Pension contributions
  • Private medical insurance
  • Employee health and wellness discounts
  • Cycle to Work Scheme
  • Monthly happy hours and team lunches
  • Lunch and learn training sessions.

Working Pattern

  • Hybrid working pattern in London office, 3 days in the office, 2 days remote.
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