Marketing Executive
2 weeks ago
**Job Overview**
Pavilion Publishing and Media is seeking a highly motivated Marketing Executive: Social Care to join our growing marketing team based in Shoreham-by-Sea.
The aim of this role is to develop the marketing plans for these products, improve brand presence, event management and increase other sales revenue in these areas.
**Who are you?**
This role will suit someone creative, organised, and results-driven, with proven marketing abilities and an interest in the health and social care sector
**Job Function Tasks and Responsibilities**
- Developing integrated marketing plans for Pavilion’s social care portfolio
- Executing online events and training course marketing including online moderation of events
- Executing marketing plans on time and to budget
- Executing data capture and retention campaigns on social care titles
- Developing product and brand awareness
- Analysing and reporting on key campaign metrics, including ROI, across the marketing mix
- Market research including competitor research
- Relationship management (eg, with authors and event speakers)
- Organising external event attendance and attending key sector events when required
- Running and maintaining AdWords and paid social adverts for our social care portfolio
- General marketing administrative duties/share of cover during absence, holiday, etc.
- Developing a real understanding of the learning disability, mental health and social care sectors
and where our fit products within them.
**Experience Required**
- Online and Event Campaign planning and coordination
- Compelling copywriting for the web; direct and inbound marketing
- Basic understanding of PR
- Experience of working to deadlines and budget
- Lateral thinking; good at problem-solving
- Self-motivated
- Strong commercial acumen and record of success
- Understanding of reporting and analytics, including GA
- Excellent communication and relationship building
- Confident presence at events both face to face and virtually
- OLM Group is an equal opportunities employer, job suitability is assessed on merit in accordance with their skills, qualifications and abilities to perform the relevant duties required in a particular role._
- At OLM Group diversity and inclusion is foundational to how we operate and embedded in our Core Values. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all._
**Job Types**: Full-time, Part-time, Permanent
**Salary**: £25,000.00-£28,000.00 per year
**Benefits**:
- Additional leave
- Company pension
- Cycle to work scheme
- Life insurance
- Sick pay
- Wellness programme
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Shoreham by Sea BN43
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