Head of Social Media
2 weeks ago
Role purpose and overview
The Telegraph needs an experienced social media expert with excellent news judgement to manage the Telegraph’s strategy and output across our social media platforms in order to help the business grow its reach and subscriptions.
The role involves leading on individual platform and channel strategies, managing a team of social editors and their output, and working closely with the newsroom and wider business on planning and to deliver the strategy.
Key responsibilities
- Develop the Telegraph's social media strategy as a means of promoting, supporting, developing and maximising the impact of our editorial content - driving subscriptions, and growing reach and influence.
- Develop and maintain individual strategies for platforms, including Facebook, Instagram, Twitter, Reddit, LinkedIn, Snapchat, WhatsApp and TikTok. Manage relationships with these outside parties.
- Create communities of value to the Telegraph, growing reader engagement and creating brand loyalty through interaction.
- Work with, inform and advise our other visual storytelling teams to create unique, original content that will drive engagement on social media and make the Telegraph stand out against our competitors.
- Work with the Head of Video to find innovative ways of creating, editing and presenting native social content.
- Continuously monitor and research social media trends and emerging platforms, tools and channels.
- Line manage a team of social editors responsible for running our social media accounts; ensure day-to-day postings are on-brand and optimised.
- Support desks and reporters in growing their own social media communities in line with editorial strategy.
- Work with stakeholders to develop strategies to grow audiences for and generate engagement with new products, different markets and other Telegraph properties, including paid marketing and Telegraph Puzzles.
Key skills
- Extensive experience of social media, particularly Facebook, Instagram, Twitter/X and TikTok - preferably within a national quality publisher, and experience of subscription models.
- Extensive experience of developing community and engagement through social media - and understanding of which engagement metrics are of importance to a quality publisher.
- Extensive experience of different digital storytelling methods as applied to social media - particularly video and animation.
- Experience of managing a team, and the ability to influence key stakeholders and others outside of the immediate team.
- Experience in content strategy and planning, and the ability to coordinate plans across a large newsroom.
- Excellent understanding of what constitutes quality digital publishing in a busy editorial environment.
- Skilled in extracting insight from analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate.
- Good at fostering and building relationships in person and online, individually and at scale.
- Drive to work hard and push the boundaries in a rapidly changing industry.
Our benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.
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