Senior Campaign Lead

3 weeks ago

London, United Kingdom Greater London Authority Full time

**Key information**:
**Salary**:£45,808 per annum**Grade**:8**Contract type**:Fixed Term**Reference**:041526**Contract details**:Fixed Term/Secondment Opportunity for 12 Months**Application closing date**:Mon, 10/04/2023 - 23:59**About the role**:
We are looking for a capable marketing campaigns expert to join the London Elects team that runs the Mayor of London and London Assembly elections for the Greater London Authority (GLA).

You’ll lead a campaign to inform London’s electorate about the upcoming elections and ensure electors have the information they need to vote. It’s an impartial campaign across the full marketing mix, including online, traditional offline channels and social media customer/citizen service to Londoners. It’s an interesting time to be involved in elections marketing due to the possibility of a general election being called at the same time as the Mayor of London and London Assembly elections - agility and flexibility in your approach is paramount.

As the Senior Campaign Lead (Elections):

- you’ll develop, plan and manage a consumer-focused marketing communications campaign for the 2024 Mayor of London and London Assembly elections
- you’ll be required to work closely with partners, including the Electoral Commission, 32 London boroughs and the City of London, TfL marketing colleagues, our internal creative team and creative freelancers, our research and media agencies as well as media owners
- you’ll also support the Senior Elections Delivery Manager with communications, including the elections booklet that is delivered to every London voter as well as communications touch points at London’s polling stations
- you’ll sit in the **London Elects team at the GLA** and will report into the Head of Marketing Communications (Elections).

If you have significant experience of running marketing communications campaigns and ideally have an interest in elections and the democratic process, we would be delighted to hear from you.

**Principal Accountabilities**
- Develop and deliver an integrated marketing and communications campaign for the 2024 Mayor of London and London Assembly Elections ensuring that all work contributes to the London Elects objectives.
- Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined, and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies, online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle.
- Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involve generating, editing, and proofing copy as appropriate on offline and online channels.
- Act as an effective account manager, working closely with the London Elects team and other stakeholders (e.g., the London boroughs, the Electoral Commission, and partners - media agency, research agency, creative teaM/Freelancers) to integrate the work of the Marketing and Communications team into the planning activities of the wider programme, as appropriate.
- Work closely with other GLA and London Elects teams, including Creative, Marketing, Research, Digital, Digital Communications and Press/Media to ensure efficient and effective delivery across all disciplines.
- Manage resources allocated to the job in accordance with the Authority’s policies and code of Ethics and Standards.
- Realise the benefits of London’s diversity by promoting and enabling equality of opportunities, and promoting the diverse needs and aspirations of London’s communities
- Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job and participating in multi-disciplinary cross-department and cross organisational groups and tasks teams.

**PERSON SPECIFICATION**

**Technical Requirements/ Experience/ Qualifications**
- Experience of developing and delivering marketing campaigns in a high-profile environment. A recognised marketing qualification desirable but not essential
- Understanding of a socially and politically sensitive organisation and the role of marketing communications professionals within this context.
- Previous Elections experience or demonstrated interest in elections/the democratic process desirable but not essential

**Behavioural competencies**

**Building and Managing Relationships**

is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals;
**Level 2 indicators**
- Develops new professional relationships
- Understands the needs of others, the constraints they face and the levers to their engagement
- Understands differences, anticipates areas of conflict and takes actio

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