Senior Campaign Lead

As a Senior Campaign Lead, you’ll plan and manage integrated campaigns and communications projects. Our team leads on exciting and important campaigns for the city, working to make London greener, safer, fairer and more prosperous. You’ll lead on campaigns tackling priority issues for Londoners such as violence against women and girls, housing and homelessness, equality, diversity and social integration, and economic prosperity.

We’re looking for an all-round marketing campaign manager - you’ll be skilled at running integrated, campaigns using the full channel mix and developing insight-driven strategies. Experience working with agencies (creative, media, public relations and research) is desired, and you should be confident managing projects across teams and dealing with senior stakeholders, external partners and sponsors. You’ll also have experience engaging diverse and underrepresented communities through cost-effective, inclusive and creative communications.

If you’re enthusiastic, passionate about running great campaigns and a strong communicator, this could be a perfect opportunity for you.

Principal accountabilities

Develop and deliver GLA integrated marketing and communications campaigns ensuring that all work contributes to the GLA’s business objectives as well as the Marketing and Communications strategic objectives on raising awareness, increasing engagement and delivering access to our work for Londoners. The scope of work will vary in size from small short-term projects to longer term strategic initiatives.
Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies, online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle.
Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involve generating, editing and proofing copy as appropriate on offline and online channels.
Contribute to the Marketing evaluation programme - reporting on marketing performance on a short and long term, and the effectiveness of social, email and visual channels.
 Act as an effective account manager, working closely with the policy and event teams to integrate the work of the Marketing and Communications team into the planning activities of the policy areas, liaising with policy officers, Heads of Unit, Press Officers and Assembly Members, as appropriate.
Take responsibility for working with policy teams to forward plan work and understand future needs. Advise internal clients and stakeholders on marketing and communication related issues.
Work closely with the Senior Marketing Manager, Web and Creative Services Teams to ensure that the Marketing Team works efficiently and effectively across all disciplines.
Manage resources allocated to the job in accordance with the Authority’s policies and code of Ethics and Standards.
Realise the benefits of London’s diversity by promoting and enabling equality of opportunities, and promoting the diverse needs and aspirations of London’s communities, (operating in a politically restricted post – please advise)
Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job, and participating in multi disciplinary cross-department and cross organisational groups and tasks teams.

Person specification

Technical requirements/experience/qualifications

A recognised marketing qualification or experience of creating and developing marketing campaigns in a high-profile environment.

Behavioural competencies

Building and Managing Relationships

…is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals;

Level 2 indicators

Develops new professional relationships
Understands the needs of others, the constraints they face and the levers to their engagement
Understands differences, anticipates areas of conflict and takes action
Fosters an environment where others feel respected
Identifies opportunities for joint working to minimise duplication and deliver shared goals

Stakeholder Focus

….is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and mange others’ expectations

Level 2 indicators

Seeks to understand requirements, gathering extra information when needs are not clear  
Presents the GLA positively by interacting effectively with stakeholders
Delivers a timely and accurate service
Understands the differing needs of stakeholders and adapts own service accordingly
Seeks and uses feedback from a variety of sources to improve the GLA’s service to Londoners

Communicating and Influencing

…..is presenting the information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us;

Level 2 indicators

Communicates openly and inclusively with internal and external stakeholders
Clearly articulates the key points of an argument, both in verbal and written communication
Persuades others, using evidence based knowledge, modifying approach to deliver message effectively
Challenges the views of others in an open and constructive way
Presents a credible and positive image both internally and externally

Managing and Developing Performance

.....is setting high standards for oneself and others, guiding, motivating and developing them to achieve high performance and meet the GLA’s objectives and statutory obligations

Level 2 indicators

Seeks opportunities to develop professional skills and knowledge and encourages team to do so
Ensures own and others’ workloads are realistic and achievable
Provides staff with clear direction and objectives, ensuring they understand expectations
Recognises achievements and provides constructive feedback and guidance
Gives staff autonomy and confidence to perform well and to their potential

Planning and Organising

……is thinking ahead, managing time, priorities and risk and developing structured and efficient approaches to deliver work on time and to a high standard

Level 2 indicators

 Prioritises work in line with key team or project deliverables
 Makes contingency plans to account for changing work priorities, deadlines and milestones
 Identifies and consults with sponsors or stakeholders in planning work
 Pays close attention to detail, ensuring team’s work is delivered to a high standard
 Negotiates realistic timescales for work delivery, ensuring team deliverables can be met

Responding to pressure and change

….is being flexible and adapting positively, to sustain performance when the situation changes, workload increases, tensions rise or priorities shift

Level 2 indicators

Maintains a focus on key priorities and deliverables, staying resilient in the face of pressure
Anticipates and adapts flexibly to changing requirements
Uses challenges as an opportunity to learn and improve
Participates fully and encourages other to engage in change initiatives
Manages team’s well being, support them to cope with pressure and change