Senior Campaign Lead

2 months ago

London, United Kingdom Greater London Authority Full time

**Key information**:
**Salary**:£48,831 per annum**Grade**:8**Contract type**:Permanent, Full Time**Reference**:043428-
**Application closing date**:Tue, 05/09/2023 - 23:59**About the role**:
Are you ready to run marketing campaigns for the Mayor of London?

We’re looking for an experienced senior marketer or campaign manager to join our team at City Hall, ensuring all Londoners are aware of the Mayor of London’s work and how to participate in their city.

As a Senior Campaign Lead, you’ll plan and manage your own campaigns. Our team leads on a range of exciting and important campaigns for the city, working to make London greener, safer, fairer and more prosperous. You’ll lead on campaigns tackling priority issues for Londoners such as ‘Have a Word’ to tackle misogyny and prevent violence against women and girls, air quality, housing and homelessness, or campaigns which celebrate London’s diversity and culture, and drive economic recovery, such as ‘Love London’.

We’re looking for an all-round marketing campaign manager - you’ll be skilled at running integrated, public-facing campaigns using the full channel mix and developing insight-driven strategies. Experience working with agencies (creative, media, public relations and research) is desired, and you should be confident managing projects across teams and dealing with senior stakeholders, external partners and sponsors. The role requires you to manage a Marketing Executive so line management experience is useful.

If you’re enthusiastic, passionate about running great campaigns and a strong communicator, this could be a perfect opportunity for you.

**Principal accountabilities**:

- Develop and deliver GLA integrated marketing and communications campaigns ensuring that all work contributes to the GLA’s business objectives as well as the Marketing and Communications strategic objectives on raising awareness, increasing engagement and delivering access to our work for Londoners. The scope of work will vary in size from small short-term projects to longer term strategic initiatives.
- Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies, online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle.
- Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involve generating, editing and proofing copy as appropriate on offline and online channels.
- Act as an effective account manager, working closely with the policy and event teams to integrate the work of the Marketing and Communications team into the planning activities of the policy areas, liaising with policy officers, Heads of Unit, Press Officers and Assembly Members, as appropriate.
- Take responsibility for working with policy teams to forward plan work and understand future needs. Advise internal clients and stakeholders on marketing and communication related issues.
- Work closely with the Senior Marketing Manager, Web and Creative Services Teams to ensure that the Marketing Team works efficiently and effectively across all disciplines.
- Manage resources allocated to the job in accordance with the Authority’s policies and code of Ethics and Standards.
- Realise the benefits of London’s diversity by promoting and enabling equality of opportunities, and promoting the diverse needs and aspirations of London’s communities, (operating in a politically restricted post - please advise)
- Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job, and participating in multi disciplinary cross-department and cross organisational groups and tasks teams.

**Person specification**:
**Technical requirements/experience/qualifications**:
A recognised marketing qualification or experience of creating and developing marketing campaigns in a high-profile environment.

**Behavioural competencies**:
**Building and Managing Relationships**:
is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals;
**Level 2 indicators**:

- Develops new professional relationships
- Understands the needs of others, the constraints they face and the levers to their engagement
- Understands differences, anticipates areas of conflict and takes action
- Fosters an environment where others feel respected
- Identifies opportunities for joint working to minimise duplication and deliver shared goals

**Stakeholder Focus**:
.is consulting with, listening to and understanding the needs of those our work impacts and using this knowl

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