Senior CRM Campaign Executive

3 weeks ago

London, United Kingdom British American Tobacco Full time

.

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT UK IS LOOKING FOR A SENIOR CRM CAMPAIGN EXECUTIVE**

**ROLE PROFILE**

**JOB TITLE**:SENIOR CRM CAMPAIGN EXECUTIVE

**FUNCTION**:Marketing

**CITY & COUNTRY**:London - Chiswick, Western European Area

**ROLE SUMMARY**

**What are the key objectives and expectations from this role? What is the direct impact of this role on the team or organization?**

With the mass impact of Covid-19 on the shift of consumer behaviour offline to on and the acceleration needed for NWEA’s strategic leadership agenda (30% of its revenue generated by ecommerce by 2025).

As a SENIOR CRM CAMPAIGN EXECUTIVE, you will play a pivotal role in growing consumer retention. Reporting into the CRM & LOYALTY Manager, you'll work together to roll out the CRM strategy (including loyalty programs), to drive consumer retention and to maximise consumers lifetime value. You will be supporting the delivery of engaging campaigns,

This role will join the CRM Direct to Consumer team in the Western Europe Area (supporting markets such as UK, France, Sweden, Spain, Portugal, Greece, Cyprus), but work closely with teams from across the whole business.

**Reports to**

CRM MANAGER

**Number of Direct Reports
**Geographic Scope
**DRBU

**ACCOUNTABILITIES**
- Support the CRM & Loyalty Manager with the planning and execution of the CRM marketing strategy
- Project manage the implementation of any new retention journeys, from creative briefing to technical integration, managing the critical path to ensure key deadlines are met
- Brief the creative agency on campaign activation assets required, managing critical path to ensure key deadlines are met
- Plan, update, monitor and optimise the targeting and sequencing of personalized messages across consumer CRM programmes in line with CRM strategy
- Work with stakeholders across the end markets teams to translate acquisition, conversion, and retention marketing strategies into local marketing plans
- Ensure accurate technical set-up through regular testing and data reconciliation
- Monitor external agencies to ensure the activities are delivered at the required quality and agreed cost & timescales.
- Use insights and analytics to improve the ongoing campaigns and the consumer experience.

**EXPERIENCE, SKILLS, KNOWLEDGE**

**ESSENTIAL EXPERIENCE REQUIRED**
- At least 3 year's CRM marketing experience within a B2C fast-paced company and an understanding of key retention marketing principles and metrics
- Attention to detail, understanding that the sum of every detail makes a huge difference.
- Strong analytical skills with a good head for numbers and statistics
- A real can-do attitude with willingness to get on with the job and make great things happen
- Excellent communication skills, written and verbal, with a natural ability to connect with people at all levels
- A consumer-focused mindset and a passion for marketing communications
- Good understanding of data protection legislation & GDPR/ E-privacy

**FUNCTIONAL SUCCESS CRITERIA**
- At least a 2:1 degree from a top tier university or equivalent
- A strong working knowledge of **Salesforce Marketing Cloud **and **Microsoft Office (Excel, PowerPoint)**:

- Strong interest in consumer centric platforms - Ratings and Reviews (Trust Pilot, Bazaarvoice & Qualtrics) and Customer Care (Chatbot, Order track and trace, Facebook Messager, Whatsapp for business)
- Demonstrable record of delivering results in a commercial environment.
- Someone who can pivot at pace but remains focused in a fast-paced environment with multiple deliverables.
- Strong communication skills across the organisation, keeping stakeholders updated on the project status, clarity in briefing and articulating expectations

**DESIRABLE, BUT NOT ESSENTAIL SUCCESS CRITERIA**- Previous experience working with Subscription service for a B2C product/ service
- ADOBE Experience Manage & ADOBE target

**PERSONAL PROFILE**
- A born leader: You engage and inspire people; you provide direction and focus and drive people for results. You act commercially and are consumer centric and engage stakeholders proactively.
- Embraces change: You enjoy working in a constantly evolving environment and consider changing plans as opportunities to seize more. You enjoy solving challenges and identifying ideas to drive business growth.
- Growth hacking mind-set: Your relentless in the pursuit of growth; have fire in the belly and see roadblocks as challenges to overcome
- Proactive and passionate: You’ll do whatever it takes to deliver the right outcomes for the team and the business; whether in the trenches or leading from the front.
- Critical thinker & agitator: You’re an ideas person who loves to challenge norms both internally and externally to drive cultural and performance brea

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