Performance Media Executive

3 weeks ago

London, United Kingdom Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique

Reporting to: Digital Marketing Manager, Canada

Department: Country Management

Purpose of the Role:
The Performance Marketing Executive, Ontario will report into the Digital Marketing Manager, Canada and help support and deliver digital acquisition campaigns across multiple channels including Display, PPC, and Paid Social.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.

You will be responsible for:

- Helping define and execute our digital marketing strategy to drive complementary growth and customer acquisition in Ontario while ensuring that the campaigns comply with local regulations.
- Working to plan and execute within key performance channels including app markets (mobile), display/programmatic, Paid Social, and SEM/PPC. There is scope to help manage and guide the organic digital strategy (SEO, organic social) as well as complementary channels like Affiliates.
- Developing our channel growth strategy and roadmap and subsequently build a strong set of capabilities that deliver upon the set strategic objectives and commercial targets set out by the business.
- Managing and driving ‘performance to budget’ by optimizing our investment based on performance & opportunities; utilise organisation’s databases and external data to aid decision making.
- Developing and maintaining marketing reporting to provide insight into effectiveness of digital marketing activities including performance tracking.
- Monitoring and analysing all relevant digital marketing KPIs and metrics, react quickly to under performance and adjust the course accordingly if need to be.
- Working closely with the Brand team and our media agency to input and help strategize and plan the digital portion of our brand campaigns.
- Aiding in the utilization of our web analytic tools and the reporting of the data to map, understand and optimize the sales funnel across all digital channels.
- If applicable, proactively seeking out attractive partnerships and marketing opportunities that will benefit the business.
- Managing negotiation with all partners to achieve volume quality and ROI goals.
- Managing always-on testing calendar across digital channels, focus on maximizing acquisition/conversion.
- Continuously reviewing changes to the market, consumer trends and the competitive landscape and provide guidance on re-evaluating the digital marketing plan if necessary.
- Working with the relevant stakeholders within creative to ensure that the right creative assets are briefed and delivered on time.
- Helping support the content team to execute our organic social media presence as needed.
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

You will have (Essential skills):

- Digital marketing experience.
- Proven track record in executing digital marketing campaigns across PPC/Paid Search, Paid Social, Display/Programmatic
- Experience using tools such as Tableau, Appsflyer, Google or Adobe Analytics (or similar).
- Demonstrate strategic thinking and planning ability, whilst being tactically responsive to changing needs.
- Strong project management skills with the ability to deliver and prioritise between tactical and strategic initiatives.
- Confident managing large marketing budgets and driving significant ROI growth.
- Proven experience within the Canadian digital media/advertising industry, motivation, and a desire to learn.
- Good understanding of the North American sports media landscape and a passion for sports.

It would be a bonus if you also had (Desirable skills):

- Agency side technical expertise in some or most of the following channels: PPC/Paid Search, Paid Social, Display/Programmatic. Bonus: Affiliates, Mobile Acquisition, and SEO.
- Previous app acquisition experience
- Excellent communication skills and confidence in presenting to and working with senior team members.
- Previous working experience in the sports and/or gambling/gaming industry is an asset
- Experience working with full funnel marketing strategies, including support for ATL and brand campaigns.
- Experience working with French-Canadian markets and bilingualism is an asset.

Behavioural Competencies:

- Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our cultur

  • Planning, Performance

    3 days ago

    London, United Kingdom Nest Performance Full time

    Accountable for achieving client performance goals for their portfolio Build and present client proposals to drive incremental spend opportunities for their accounts Build strong relationships with media vendors to drive innovation and best practice Line management of junior team members Providing thought leadership within the agency through...

  • Graduate Account Executive

    4 weeks ago

    London, United Kingdom Media Concierge Full time

    **Attractive Salary** **London,W1** For this **Graduate Account Executive** role, ideally you’ll be a recent graduate or in your first job, well organised with plenty of initiative and a good level of numeracy. **Immediate start** If you are a recent graduate and ready to start a career in digital media/direct marketing, here’s a chance to put your...

  • Graduate Account Executive

    4 weeks ago

    London, United Kingdom Media Concierge Full time

    **Attractive Salary** **Office based**-**London,W1** For this **Graduate Account Executive** role, ideally you’ll be a recent graduate or in your first job, well organised with plenty of initiative and a good level of numeracy. **Immediate start** If you are a recent graduate and ready to start a career in digital media/direct marketing, here’s a...

  • Executive, Media Team

    1 week ago

    London, United Kingdom Telum Media Full time

    Executives must: - Demonstrate company standard in their quality of work, output, and technical requirements across Information, News and Networking duties as outlined in this job description. Executives should also demonstrate Leadership qualities by supporting newer joiners; including being able to explain Team processes, rotas, targets, and reports -...

  • Website and Digital Media Executive

    1 week ago

    London, United Kingdom AW Media Recruitment Full time

    AW Media Recruitment are delighted to present a fantastic opportunity to join this leading market/information provider for the iGaming and Gambling business. As part of their growth strategy, they are building an in-house agency team to fuel commercial growth including B2B marketing services, subscriptions and memberships. In this role you will play a...

  • Website and Digital Media Executive

    1 week ago

    London, United Kingdom AW Media Recruitment Full time

    AW Media Recruitment are delighted to present a fantastic opportunity to join this leading market/information provider for the iGaming and Gambling business. As part of their growth strategy, they are building an in-house agency team to fuel commercial growth including B2B marketing services, subscriptions and memberships. In this role you will play a...

  • Senior Media Sales Executive

    4 weeks ago

    London, United Kingdom Media IQ Recruitment Ltd Full time

    Senior Sales Executive - a fast paced media organisation Contract Type Permanent Do you have a minimum of 18 months Experience of selling multi platform solutions – print, digital, awards, conferences? Do you like to work in an entrepreneurial culture? A fast paced media organisation with an entrepreneurial culture and sociable vibe seeks a...

  • Senior Performance Media Buyer

    4 weeks ago

    London, United Kingdom DFO Global Performance Commerce Limited Full time

    **ABOUT US**: Global Performance Commerce (GPC) is on a mission to deliver superior marketing and products. GPC needs people that love: - Performance marketing - E-commerce - Brand building **ABOUT THE POSITION**: This position is for highly experienced media buyers that can scale traffic in one or all of the major digital platforms: Facebook, Instagram,...

  • Digital & Media Sales Executive (Permanent)

    4 weeks ago

    London, United Kingdom Media IQ Recruitment Ltd Full time

    Sales Executive - An entrepreneurial, lively and fashionable media business with great prospects Contract Type Permanent Do you have new business media or subscriptions sales experience? Excited at the prospect of selling a suite of market leading business intelligence platforms serving the media and production industries? An entrepreneurial,...

  • Media Executive

    6 days ago

    London, United Kingdom Smithfield Agency Full time

    Company DescriptionIncrease your chances of an interview by reading the following overview of this role before making an application.Smithfield Agency is an independent marketing agency located in Greater London. We specialise in media planning and buying, as well as related services. Our expertise lies in brand and response advertising, enabling us to...

  • Media Executive

    5 days ago

    London, United Kingdom Smithfield Agency Full time

    Job DescriptionCompany DescriptionSmithfield Agency is an independent marketing agency located in Greater London. We specialise in media planning and buying, as well as related services. Our expertise lies in brand and response advertising, enabling us to create impactful campaigns that can add real value to your business.Our ambition is to be the best Small...

  • Senior Investment Executive

    2 weeks ago

    London, United Kingdom Lipton Media Full time

    **Senior Investment Executive / Account Manager** **£40,000 - £50,000 + Excellent Benefits** **Hybrid Working** Our client is a global media consultancy acting as independent global media advisors, they build high performance media operating models and unlock value for the world's leading brands. They do this by evaluating all aspects of their...

  • Sales Executive

    4 weeks ago

    London, United Kingdom Media IQ Recruitment Ltd Full time

    Graduate Sales Executive - b2b media company for Film and TV industries Contract Type Permanent Media IQ-film1203 Do you want to build a sales career within a lively and entrepreneurial environment? A highly respected, fun and fast paced media company which provides business intelligence, events and media solutions across the b2b film and...

  • Communications Manager

    4 weeks ago

    London, United Kingdom Nest Performance Full time

    Accountable for achieving client performance goals End-to-end campaign management from creation, optimisation, budget pacing and reporting Analysing campaign performance as well as market trends to provide clients with insights and recommendations Build and present client proposals to drive incremental spend opportunities for their accounts Creation,...

  • Media Sales Executive Remote Working

    2 weeks ago

    London, United Kingdom Rhotic Media Full time

    Financial Promoter is the wholly owned media brand of Rhotic Media and serves marketing professionals working at financial services companies across the UK. Several products operate under the FP brand, including a conference, an awards scheme, a magazine, a website and a weekly newsletter. There is also a engaged community on LinkedIn. Our annual...

  • Online Performance Executive

    4 weeks ago

    London, United Kingdom Omnicom Media Group UK Full time

    OMG Programmatic are a specialist division that works with many of the biggest advertisers in the UK to plan, evaluate and use programmatic technology to deliver best in class digital campaigns. By focusing on developing our technology stack, creating exclusive inventory partnerships, deploying advanced analytics and having a truly excellent collaborative...

  • Online Performance Executive

    4 weeks ago

    London, United Kingdom Omnicom Media Group UK Full time

    OMG Programmatic are a specialist division that works with many of the biggest advertisers in the UK to plan, evaluate and use programmatic technology to deliver best in class digital campaigns. By focusing on developing our technology stack, creating exclusive inventory partnerships, deploying advanced analytics and having a truly excellent collaborative...

  • Media Account Manager

    2 weeks ago

    London, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Paid Media Account Manager Location: London (hybrid working) Attention data-driven digital marketers! Savvy Media has a dazzling opportunity just for you. Our client, a leading performance marketing agency based in the heart of London, is looking for an experienced paid media account manager to support with the delivery of advanced digital...

  • Media Planning Executive

    4 weeks ago

    London, United Kingdom Academy Full time

    **Media Planning Executive** Great strategy is about making the right choices; those right choices in Brainlabs are driven largely by data - it is the foundation of our digital media strategy and planning approach. We build data-informed digital marketing and media plans to deliver our clients' growth by defining and meeting brand and performance marketing...

  • Senior Sales Executive

    4 weeks ago

    London, United Kingdom Media IQ Recruitment Ltd Full time

    Senior Sales Executive - a fast paced media organisation Job Sector Contract Type Permanent Location London 25k + 40% uncapped comms Job Reference GP/109/7/194 Do you have a minimum of 18 months Experience of selling multi platform solutions – print, digital, awards, conferences? Can you demonstrate consistent success in exceeding...