Head of Sales

4 months ago

Leeds, United Kingdom Compass Group Full time

**What you'll be doing**:
Head of Sales

Monday - Friday (5/7)

£45000

A hands-on and proactive senior sales and marketing position based at the Royal Armouries in Leeds responsible for the performance of the conference and events sales team and the growth of C&E business.

The royal armouries and new dock hall is the largest dedicated conference, events and exhibition space in Leeds.

Our venue offers world-class facilities for high-profile conferences, conventions, exhibitions, awards dinners and corporate events for up to 2,500 delegates, hosting more than 380 national and international events every year.

We have been game changers and innovators for events for more than 20 years and we are proud to have an unrivalled reputation for excellence and exceptional customer service.

With stunning views of Leeds Dock to wow your delegates, unbeatable transport links, 12 versatile event spaces, award winning catering and audio-visual team, the modern, vibrant Royal Armouries and New Dock Hall can’t be beaten.

The role will require thorough working knowledge of all key market segments and key clients within these, ensuring conversion rates are optimized and financial targets achieved. An important part of the role will be to develop beneficial and productive relationships with new C&E clients, especially those from venue agencies, live communication agencies and associations. As such the person fulfilling this role will have strong client relationships within the UK and local C&E market.

The Head of Sales will be responsible for producing, delivering and managing sales and marketing strategies to achieve venue sales, KPIs, SLAs whilst supporting profitability targets.

**More about the role**:
**Responsibilities Include**:
Producing, managing, and delivering the overall C&E sales and marketing strategy for the venue

Taking responsibility for the achievement of full year sales budget

Identifying opportunities for C&E sales growth and working collaboratively with the team to implement

Proactive sales activities to secure new business and retain existing customer base, including targeted telesales calls and appointments/showrounds

Being fully aware of sales activity and promotions of competitors and always taking a proactive approach to doing things differently to be ahead of the competition

Expanding business from existing customers with the support of robust account plans

Understanding, researching and implementing plans to deliver new business from new market segments

Working with Key Account Directors and deliver an effective strategy to meet agreed targets

Managing participation and representation of the venue at relevant exhibitions and trade shows

Leading, motivating and inspiring the C&E sales team to achieve KPI targets

Encouraging a performance-oriented sales culture throughout the C&E sales team with 1:1s and up to date training and development plans in place

Ensuring team performance and conversion is closely monitored and venue performance standards are achieved, including mystery shopper benchmarks are exceeded

Managing all C&E brand and marketing activities including website content and usability

Ensuring brand standards are maintained by clients, internal customers and suppliers alike

Implementing sales and marketing processes to enhance quality, consistency and efficiency

Providing accurate sales reports, robust forecasts and leading the C&E budget process

Positive management of venue relationship with Lime Venue Portfolio and other industry contacts

Participating in central sales campaigns and initiatives

Demonstrating a “can do” attitude

**What we’ll give**:
We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:
Contributory pension scheme

Grow your career with our Career Pathways and MyLearning programmes

Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits

Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more

Up to 44% off cinema tickets to enjoy your favourite blockbuster

Receive Wow Points every time you spend and use them on a wide range of brands

Un-wind with us with free wellness, mindfulness and exercise classes

You can share all discounts and offers with your friends and families

**Who you are**:
Our Ideal Head of Sales

Will have extensive sales experience within the UK conference and events industry

Will be experienced in achieving KPI’s, producing sales plans and targets, and developing business strategy to achieve growth expectations

Minimum 2 years’ experience in a proactive sales role, preferably within a high-profile Conference & Events venue, with a proven track record of achieving sales targets

Thorough working knowledge of all key market segments and key clients within each segment

Experience of setting budgets and monitoring performance

Experienced in producing qual

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